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Dee Madigan The Hard Sell (Paperback)
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- 97.7% positive feedback
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eBay item number:315073802601
Item specifics
- Condition
- Book Title
- The Hard Sell
- Publication Name
- The Hard Sell
- Title
- The Hard Sell
- Subtitle
- The tricks of political advertising
- EAN
- 9780522866308
- ISBN
- 9780522866308
- Publisher
- Melbourne University Publishing
- Format
- Trade Paperback
- Release Year
- 2014
- Release Date
- 01/08/2014
- Language
- English
- Country/Region of Manufacture
- AU
- Item Height
- 0.7in
- Item Length
- 7.9in
- Item Width
- 5.1in
- Item Weight
- 7.8 Oz
- Genre
- Business & Economics, Political Science
- Publication Year
- 2014
- Type
- Textbook
- Topic
- World / Australian & Oceanian, Political Process / Campaigns & Elections, General, Advertising & Promotion
- Number of Pages
- 224 Pages
About this product
Product Information
What is unique about political advertising? Is it really all that effective in changing votes? Why does it have to be so annoying? In "The Hard Sell," creative director Dee Madigan uses her trademark humor and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent federal and state campaigns in Australia, she gives fascinating industry insight into how political ads are designed to work; who they are meant to influence; how they are paid for; why so many negative ads are made; how personal is too personal; how spin works, particularly in an election campaigns; how to make messages cut through cynicism; how politicians use journalists; and the gendered nature of it all. The author is candid about the tricks of the trade and the lessons that can be learned.
Product Identifiers
Publisher
Melbourne University Publishing
ISBN-10
0522866301
ISBN-13
9780522866308
eBay Product ID (ePID)
209709405
Product Key Features
Format
Trade Paperback
Language
English
Topic
World / Australian & Oceanian, Political Process / Campaigns & Elections, General, Advertising & Promotion
Publication Year
2014
Type
Textbook
Genre
Business & Economics, Political Science
Number of Pages
224 Pages
Dimensions
Item Length
7.9in
Item Height
0.7in
Item Width
5.1in
Item Weight
7.8 Oz
Additional Product Features
Lc Classification Number
Jq4081.M35 2014
Reviews
"Top-secret focus group polling says this book is a cracker." --Annabel Crabb, political journalist and author, The Wife Drought, "Top-secret focus group polling says this book is a cracker." --Annabel Crabb, political journalist and author, The Wife Drought
Publication Name
Hard Sell : the Ins and Outs of Political Advertising
Copyright Date
2014
Target Audience
Scholarly & Professional
Lccn
2014-481891
Dewey Decimal
324.73
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:315073802601
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