Picture 1 of 1
Dee Madigan The Hard Sell (Paperback)
Another great item from Rarewaves USA | Free delivery!
Condition:
More than 10 available
Shipping:
Located in: 60502, United States
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller information
- 97.7% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:315073802601
Item specifics
- Condition
- Book Title
- The Hard Sell
- Publication Name
- The Hard Sell
- Title
- The Hard Sell
- Subtitle
- The tricks of political advertising
- Format
- Trade Paperback
- EAN
- 9780522866308
- ISBN
- 9780522866308
- Publisher
- Melbourne University Publishing
- Genre
- Business & Economics, Political Science
- Release Date
- 01/08/2014
- Release Year
- 2014
- Language
- English
- Country/Region of Manufacture
- AU
- Item Height
- 0.7in
- Item Length
- 7.9in
- Item Width
- 5.1in
- Item Weight
- 7.8 Oz
- Publication Year
- 2014
- Type
- Textbook
- Topic
- World / Australian & Oceanian, Political Process / Campaigns & Elections, General, Advertising & Promotion
- Number of Pages
- 224 Pages
About this product
Product Information
What is unique about political advertising? Is it really all that effective in changing votes? Why does it have to be so annoying? In "The Hard Sell," creative director Dee Madigan uses her trademark humor and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent federal and state campaigns in Australia, she gives fascinating industry insight into how political ads are designed to work; who they are meant to influence; how they are paid for; why so many negative ads are made; how personal is too personal; how spin works, particularly in an election campaigns; how to make messages cut through cynicism; how politicians use journalists; and the gendered nature of it all. The author is candid about the tricks of the trade and the lessons that can be learned.
Product Identifiers
Publisher
Melbourne University Publishing
ISBN-10
0522866301
ISBN-13
9780522866308
eBay Product ID (ePID)
209709405
Product Key Features
Format
Trade Paperback
Language
English
Topic
World / Australian & Oceanian, Political Process / Campaigns & Elections, General, Advertising & Promotion
Publication Year
2014
Type
Textbook
Genre
Business & Economics, Political Science
Number of Pages
224 Pages
Dimensions
Item Length
7.9in
Item Height
0.7in
Item Width
5.1in
Item Weight
7.8 Oz
Additional Product Features
Lc Classification Number
Jq4081.M35 2014
Reviews
"Top-secret focus group polling says this book is a cracker." --Annabel Crabb, political journalist and author, The Wife Drought, "Top-secret focus group polling says this book is a cracker." --Annabel Crabb, political journalist and author, The Wife Drought
Publication Name
Hard Sell : the Ins and Outs of Political Advertising
Copyright Date
2014
Target Audience
Scholarly & Professional
Lccn
2014-481891
Dewey Decimal
324.73
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:315073802601
Shipping and handling
Item does not ship to United States
Item location:
60502, United States
Ships to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia and Herzegovina, Botswana, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, Gabon Republic, Gambia, Georgia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Zambia, Zimbabwe
Excludes:
Afghanistan, Australia, Austria, Barbados, Belarus, Bhutan, Brazil, Brunei Darussalam, France, French Guiana, French Polynesia, Germany, Guadeloupe, Ireland, Israel, Italy, Laos, Libya, Martinique, Mexico, Netherlands, New Caledonia, Reunion, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom, United States, Venezuela, Yemen
| Handling time |
|---|
| Will usually ship within 3 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases |
Sales tax for an item #315073802601
Sales tax for an item #315073802601
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within |
|---|
| 30 days after the buyer receives it |
The buyer is responsible for return shipping costs.
Payment details
Payment methods
Popular categories from this store
Seller feedback (62,874)
c***i (257)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic seller! Great communication, fast delivery, secure packaging, item as described. Highly recommend!
t***r (262)- Feedback left by buyer.
Past month
Verified purchase
Multiple-repeat customer. As always, CD as described, for a good price, well packed and quickly shipped. Highly recommend.
r***3 (197)- Feedback left by buyer.
Past year
Verified purchase
Thank you to the seller for excellent ebay retail service in each and every way. Prompt response to sale and dispatch of the item described. Package received on time which was professionally packaged. Thanks .