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Rhonda Abrams Entrepreneursh
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eBay item number:315074846026
Item specifics
- Condition
- Book Title
- Entrepreneurship : a Real-World Approach
- Publication Name
- Entrepreneurship
- Title
- Entrepreneurship
- Subtitle
- A Real-World Approach
- Format
- Trade Paperback
- ISBN-10
- 1933895519
- EAN
- 9781933895512
- ISBN
- 9781933895512
- Edition
- 2nd ed.
- Publisher
- Planning Shop, T.H.E.
- Genre
- Business & Economics
- Release Year
- 2017
- Release Date
- 01/01/2017
- Language
- English
- Item Height
- 1.2in
- Item Length
- 9.8in
- Item Width
- 8.2in
- Item Weight
- 1261g
- Publication Year
- 2017
- Topic
- Entrepreneurship, New Business Enterprises, Small Business
- Number of Pages
- 536 Pages
About this product
Product Information
With millions of people launching their businesses each year, entrepreneurs & small business owners are making a greater impact than ever before on the economy and are finally gaining the recognition they deserve. But many people struggle to get started, waste time reinventing the wheel as they launch their businesses, or need inspiration to help push them to the next level. As a best-selling author and syndicated columnist on small business matters, Rhonda Abrams, CEO of PlanningShop, has written the book on entrepreneurship to address all of these issues-- Entrepreneurship: A Real-World Approach. Whether readers dream of launching their own ventures, are new entrepreneurs, or have been in business for years, Entrepreneurship: A Real-World Approach provides everything they need to know to start and run a successful business--from idea formation and feasibility analysis, to launching the venture, growing the business, and even making a successful exit. The hands-on approach of the second-edition of this jam-packed guide helps entrepreneurs think through their businesses and take steps immediately to help move their vision from dream to reality. It features dozens of worksheets and checklists to kick start the process and includes inspiring real-world cases in each chapter to show how real entrepreneurs, out in the trenches, have overcome common obstacles. And critical thinking exercises recap each chapter's core objectives. NEW IN THIS EDITION: crowd funding and new ways to raise money; disruptive industries; minimal viable product, lean start-up, and innovation; expanded ethics and social responsibility; updated real-world cases; revised critical thinking exercises
Product Identifiers
Publisher
Planning Shop, T.H.E.
ISBN-10
1933895519
ISBN-13
9781933895512
eBay Product ID (ePID)
228602665
Product Key Features
Book Title
Entrepreneurship : a Real-World Approach
Format
Trade Paperback
Language
English
Topic
Entrepreneurship, New Business Enterprises, Small Business
Publication Year
2017
Genre
Business & Economics
Number of Pages
536 Pages
Dimensions
Item Length
9.8in
Item Height
1.2in
Item Width
8.2in
Additional Product Features
Lc Classification Number
Hd62.5.A342 2017
Edition Number
2
Reviews
"What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist, "What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist
Table of Content
Chapter One: Overview of Entrepreneurship and Small Business Chapter Two: Opportunity Identification and Feasibility Evaluation Chapter Three: Basic Business Research Chapter Four: Your Customers and Target Market Chapter Five: Strategy and Competitive Advantage Chapter Six: Money Management Chapter Seven: Financing Your Business Chapter Eight: Marketing Fundamentals Chapter Nine: Marketing Tactics Chapter Ten: Sales and Distribution Chapter Eleven: Management Chapter Twelve: Hiring Employees Chapter Thirteen: Operations Chapter Fourteen: Legal Issues Chapter Fifteen: Social Entrepreneurship and Social Responsibility Chapter Sixteen: Globalization Chapter Seventeen: Growing the Venture Chapter Eighteen: Business Planning
Copyright Date
2017
Target Audience
Trade
Lccn
2016-948635
Illustrated
Yes
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eBay item number:315074846026
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