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Greg Battersby Licensing Tales (Paperback)
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eBay item number:315080679527
Item specifics
- Condition
- Publication Name
- Licensing Tales
- Title
- Licensing Tales
- Subtitle
- Captivating Stories from Industry Legends
- ISBN-10
- 1888206160
- EAN
- 9781888206166
- ISBN
- 9781888206166
- Release Date
- 01/08/2020
- Release Year
- 2020
- Book Title
- Licensing Tales : Captivating Stories from Industry Legends
- Item Length
- 10in
- Publisher
- Kent Communications, The Limited
- Publication Year
- 2020
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4in
- Genre
- Law, Business & Economics, Humor
- Topic
- Intellectual Property / Trademark, General, Business Law
- Item Width
- 7in
- Item Weight
- 9.5 Oz
- Number of Pages
- 179 Pages
About this product
Product Information
A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international licenses. With chapters like "Who Would Have Thought?", "The Ones That Almost Got Away", and "The Licensing Hall of Shame" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
Product Identifiers
Publisher
Kent Communications, The Limited
ISBN-10
1888206160
ISBN-13
9781888206166
eBay Product ID (ePID)
18050409347
Product Key Features
Book Title
Licensing Tales : Captivating Stories from Industry Legends
Format
Trade Paperback
Language
English
Topic
Intellectual Property / Trademark, General, Business Law
Publication Year
2020
Genre
Law, Business & Economics, Humor
Number of Pages
179 Pages
Dimensions
Item Length
10in
Item Height
0.4in
Item Width
7in
Item Weight
9.5 Oz
Additional Product Features
Copyright Date
2020
Target Audience
Trade
Item description from the seller
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eBay item number:315080679527
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