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Tom Peters The Brand You50 (Reinventing Work) (Hardback) Reinventing Work Series
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eBay item number:315084468003
Item specifics
- Condition
- Book Title
- Brand You50 (Reinventing Work) : Fifty Ways to Transform Yourself from an Employee into a Brand That Shouts Distinction, Commitment, and Passion!
- Publication Name
- The Brand You50 (Reinventing Work)
- Title
- The Brand You50 (Reinventing Work)
- Subtitle
- Fifty Ways to Transform Yourself from an "Employee" into a Brand
- Format
- Hardcover
- ISBN-10
- 0375407723
- EAN
- 9780375407727
- ISBN
- 9780375407727
- Publisher
- Knopf Doubleday Publishing Group
- Genre
- Business & Economics
- Topic
- Careers / General, Personal Success, Motivational
- Release Year
- 1999
- Release Date
- 21/09/1999
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.8in
- Item Length
- 7.1in
- Item Width
- 4.2in
- Item Weight
- 8.5 Oz
- Series
- Reinventing Work Series
- Publication Year
- 1999
- Number of Pages
- 224 Pages
About this product
Product Information
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again- the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one- distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again)- that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0.Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0375407723
ISBN-13
9780375407727
eBay Product ID (ePID)
290325
Product Key Features
Book Title
Brand You50 (Reinventing Work) : Fifty Ways to Transform Yourself from an Employee into a Brand That Shouts Distinction, Commitment, and Passion!
Format
Hardcover
Language
English
Topic
Careers / General, Personal Success, Motivational
Publication Year
1999
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
7.1in
Item Height
0.8in
Item Width
4.2in
Item Weight
8.5 Oz
Additional Product Features
Lc Classification Number
Hf5381.P472 1999
Copyright Date
1999
Lccn
99-033614
Dewey Decimal
650.1
Intended Audience
Trade
Series
Reinventing Work Ser.
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:315084468003
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Product ratings and reviews
Most relevant reviews
- Oct 03, 2012
Great book for anyone wanting to establish his/her personal brand.
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