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Matthew F. Jordan Danger Sound Klaxon! (Paperback)
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eBay item number:315089055613
Item specifics
- Condition
- Book Title
- Danger Sound Klaxon!
- Publication Name
- Danger Sound Klaxon! : the Horn That Changed History
- Title
- Danger Sound Klaxon!
- Subtitle
- The Horn That Changed History
- Format
- Trade Paperback
- EAN
- 9780813947969
- ISBN
- 9780813947969
- Publisher
- University of Virginia Press
- Genre
- Business & Finance
- Subject
- United States / 20th Century, Economic History, General
- Release Date
- 19/01/2023
- Release Year
- 2023
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.7 in
- Item Length
- 9 in
- Item Weight
- 12 Oz
- Subject Area
- Transportation, Business & Economics, History
- Publication Year
- 2023
- Type
- Textbook
- Item Width
- 6 in
- Number of Pages
- 274 Pages
About this product
Product Information
Danger Sound Klaxon! reveals the untold story of the Klaxon automobile horn, one of the first great electrical consumer technologies of the twentieth century. Although its metallic shriek at first shocked pedestrians, savvy advertising strategies convinced consumers across the United States and western Europe to adopt the shrill Klaxon horn as the safest signaling technology available in the 1910s. The widespread use of Klaxons in the trenches of World War I, however, transformed how veterans heard this car horn, and its traumatic association with gas attacks ultimately doomed this once ubiquitous consumer technology. By charting the meteoric rise and eventual fall of the Klaxon, Matthew Jordan highlights how perceptions of sound-producing technologies are guided by, manipulated, and transformed through advertising strategies, public debate, consumer reactions, and governmental regulations. Jordan demonstrates in this fascinating history how consumers are led toward technological solutions for problems themselves created by technology.
Product Identifiers
Publisher
University of Virginia Press
ISBN-10
0813947960
ISBN-13
9780813947969
eBay Product ID (ePID)
8058372125
Product Key Features
Number of Pages
274 Pages
Language
English
Publication Name
Danger Sound Klaxon! : the Horn That Changed History
Publication Year
2023
Subject
United States / 20th Century, Economic History, General
Type
Textbook
Subject Area
Transportation, Business & Economics, History
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2022-016284
Reviews
Jordan highlights the role of the klaxon in a diverse range of historical developments in the early twentieth century, notably the disruptive arrival of the automobile, the emergence of modern traffic and noise regulation, the histories of technocracy and techno-optimism, innovations in advertising, the contested process of Americanization in Europe, and the cultural trauma experienced after World War I. . . [It] is a compelling case study of the interplay between culture, markets, and technology. With its many reproductions of klaxon advertisements, the book is also visually engaging. Above all, it is a captivating read, detailed yet accessible, and resonant in our current cultural moment in which we continue the modern tradition of elevating quick technological fixes over more systemic changes to our ways of life., A highly original study that shows how what we hear is framed by complex cultural and symbolic registers. It cuts across many different subject areas encompassing cultural studies, communications theory, the social history of technology, urban history, the history of auto-mobility, and the history of advertising to make a significant contribution to its cross-disciplinary field.
Grade from
College Graduate Student
Illustrated
Yes
Lc Classification Number
Tl274.J67 2023
Table of Content
Introduction 1. Sound Competition: Make Way for the Automobile 2. First Encounters: Sound in the Age of the Electrical Signal 3. Klaxon and the Rise of Modern Advertising 4. Klaxon and the Mutable Law of the Technology Business 5. Danger Sound Klaxon!: Localizing the International Brand of the Future 6. Sounding the Alarm: Klaxon in the trenches 7. Sidewalk Blues: The Klaxon in Diminuendo Conclusion: Quieting the Klaxon
Item description from the seller
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eBay item number:315089055613
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