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Mel Ziegler Patricia Ziegler Wild Company (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Wild Company : the Untold Story of Banana Republic
Publication Name
Wild Company
Title
Wild Company
Subtitle
The Untold Story of Banana Republic
Author
Patricia Ziegler, Mel Ziegler
Format
Trade Paperback
ISBN-10
1451683502
EAN
9781451683509
ISBN
9781451683509
Publisher
Simon & Schuster
Genre
Design, Biography & Autobiography, Business & Economics
Release Date
30/08/2014
Release Year
2014
Language
English
Country/Region of Manufacture
US
Item Height
0.7in
Item Length
8in
Item Width
5in
Item Weight
7.3 Oz
Publication Year
2014
Topic
Entrepreneurship, Fashion & Accessories, Industries / Fashion & Textile Industry, Business
Number of Pages
256 Pages

About this product

Product Information

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life , a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time." A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1451683502
ISBN-13
9781451683509
eBay Product ID (ePID)
144085338

Product Key Features

Book Title
Wild Company : the Untold Story of Banana Republic
Author
Patricia Ziegler, Mel Ziegler
Format
Trade Paperback
Language
English
Topic
Entrepreneurship, Fashion & Accessories, Industries / Fashion & Textile Industry, Business
Publication Year
2014
Genre
Design, Biography & Autobiography, Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
8in
Item Height
0.7in
Item Width
5in
Item Weight
7.3 Oz

Additional Product Features

Lc Classification Number
Hd9940.U6b369 2012
Copyright Date
2012
Lccn
2012-030040
Dewey Decimal
381/.456870973
Intended Audience
Trade
Dewey Edition
23

Item description from the seller

Rarewaves USA CA

Rarewaves USA CA

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  • Lead or Follow

    Very good book for those interested in fashion, design, marketing and starting a business. Great reference for 1980s fashion history.

    Verified purchase: YesCondition: Pre-OwnedSold by: second.sale