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Theordore Levit HBR's 10 Must Reads on Strategic Marketing (with fea (Hardback)
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eBay item number:315104650806
Item specifics
- Condition
- Book Title
- HBR's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
- Publication Name
- HBR's 10 Must Reads on Strategic Marketing (with featured article
- Title
- HBR's 10 Must Reads on Strategic Marketing (with featured article
- Format
- Hardcover
- EAN
- 9781633694576
- ISBN
- 9781633694576
- Publisher
- Harvard Business Review Press
- Genre
- Business & Economics
- Release Year
- 2013
- Release Date
- 02/04/2013
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 209mm
- Item Length
- 8.2in
- Item Weight
- 8.5 Oz
- Series
- HBR's 10 Must Reads
- Publication Year
- 2013
- Topic
- Marketing / General
- Item Width
- 5.5in
- Number of Pages
- 224 Pages
About this product
Product Information
Stop pushing products-and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1633694577
ISBN-13
9781633694576
eBay Product ID (ePID)
239589157
Product Key Features
Book Title
HBR's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2013
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
8.2in
Item Width
5.5in
Item Weight
8.5 Oz
Additional Product Features
Intended Audience
Trade
Series
Hbr's 10 Must Reads Ser.
Item description from the seller
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eBay item number:315104650806
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