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Mark Tungate Luxury World (Hardback)
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eBay item number:315167950599
Item specifics
- Condition
- Book Title
- Luxury World
- Country/Region of Manufacture
- GB
- EAN
- 9780749452636
- Publication Name
- Luxury World : the Past, Present and Future of Luxury Brands
- Format
- Hardcover
- ISBN-10
- 0749452633
- ISBN
- 9780749452636
- Publisher
- Kogan Page, The Limited
- Genre
- Business & Finance
- Language
- English
- Item Height
- 0.8 in
- Item Length
- 9.5 in
- Item Width
- 6.4 in
- Item Weight
- 20.4 Oz
- Title
- Luxury World
- Subtitle
- The Past, Present and Future of Luxury Brands
- Release Date
- 03/10/2009
- Release Year
- 2009
- Subject Area
- Business & Economics, Référence
- Subject
- Marketing / General, Consumer Guides, Investments & Securities / Commodities / General, Management
- Publication Year
- 2009
- Type
- Textbook
- Number of Pages
- 272 Pages
About this product
Product Information
The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749452633
ISBN-13
9780749452636
eBay Product ID (ePID)
73276936
Product Key Features
Publication Name
Luxury World : the Past, Present and Future of Luxury Brands
Format
Hardcover
Language
English
Subject
Marketing / General, Consumer Guides, Investments & Securities / Commodities / General, Management
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics, Référence
Number of Pages
272 Pages
Dimensions
Item Length
9.5 in
Item Height
0.8 in
Item Width
6.4 in
Item Weight
20.4 Oz
Additional Product Features
LCCN
2009-027020
Lc Classification Number
Hd9999.L852t86 2009
Reviews
"The luxury world is a truly global community. Mark Tungate's new book offers valuable insight into its workings and the psychology of its citizens." - Ye Ying, Editor,The Economic Obsever(China), "A tour de force on the evolution of luxury, from logo-driven excess to the rediscovered treasures of discretion and taste. In his scrutiny of many different brands, Mark Tungate shows that savoir faire, not flash, is what counts. A beautiful and compelling book for readers who have moved beyond bling to a luxury that lasts" - Stuart McCullough, Head of Sales and Marketing, Bentley, " An accurate and eloquent peek into the glamorous world of luxury brands." - Reggie Ansah, Editor-in-Chief, Luxure magazine, "The luxury world is a truly global community. Mark Tungate's new book offers valuable insight into its workings and the psychology of its citizens." - Ye Ying, Editor, The Economic Obsever (China), A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style., "A tour de force on the evolution of luxury, from logo-driven excess to the rediscovered treasures of discretion and taste. In his scrutiny of many different brands, Mark Tungate shows that savoir faire, not flash, is what counts. A beautiful and compelling book for readers who have moved beyond bling to a luxury that lasts." --Stuart McCullough, Head of Sales and Marketing, Bentley, "A tour de force on the evolution of luxury, from logo-driven excess to the rediscovered treasures of discretion and taste. In his scrutiny of many different brands, Mark Tungate shows that savoir faire, not flash, is what counts. A beautiful and sompelling book for readers who have moved beyong bling to a luxury that lasts" - Stuart McCullough, Head of Sales and Marketing, Bentley, He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)., "The luxury world is a truly global community. Mark Tungate's new book offers valuable insight into its workings and the psychology of its citizens." --Ye Ying, Editor, The Economic Obsever (China), " An accurate and eloquent peek into the glamorous world of luxury brands." --Reggie Ansah, Editor-in-Chief, Luxure magazine
Table of Content
00: Introduction: The evolution of luxury; 01: The dream weavers; 02: The last artisans; 03: Romancing the stones; 04: Watching the watchmakers; 05: Auto attraction; 06: Fractional high-flyers; 07: Super yachts; 08: Haute property; 09: Deluxe nomads; 10: Art brands; 11: Upscale retail; 12: Digital luxury; 13: By royal appointment; 14: In champagne country; 15: The wines of paradise; 16: The chef; 17: Well-being; 18: The knowledge economy; 19: The gift of time; 20: Sustainable luxury
Copyright Date
2010
Target Audience
College Audience
Dewey Decimal
338.47
Dewey Edition
22
Illustrated
Yes
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