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Ray Klug Antique Advertising Encyclopedia (Hardback)

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Item specifics

Book Title
Antique Advertising Encyclopedia
Publication Name
Antique Advertising Encyclopedia
Title
Antique Advertising Encyclopedia
Format
Hardback
ISBN-10
076430819X
EAN
9780764308192
ISBN
9780764308192
Edition
Revised 3rd Edition
Genre
Architecture & Antiques
Release Date
21/07/1999
Release Year
1999
Country/Region of Manufacture
US
Item Height
286mm
Item Length
222mm
Item Weight
1724g
Language
English
Author
Ray Klug
Publisher
Schiffer Publishing, The Limited
Topic
General, Popular Culture, Advertising & Promotion

About this product

Product Information

Although advertising has a history that goes back thousands of years, it is the Americans who have made it into an art form. Advertisements were put on everything from pocket mirrors to memo pads, the sides of barns to the sides of carriages and buses. A history of advertising printed in the 1880s even show an advertisement on a tombstone.With the advent of color lithography in the late 1800s, some of the most beautiful and highly collectible items were created. Tin signs with colorful, strong images, often embossed, were made for stores, and often found their way into homes. Paper advertising in calendars, trade cards, and posters reached new levels of artistry in the latter years of the 19th century.This new book explores advertising in all its media: tin, paper, celluloid, and enamel. In full color it portrays the creativity of its makers, while at the same time bringing to life the styles of the past 120 years. Included are signs, three dimensional designs, smalls, and novelties.With some tin signs bringing in excess of $100,000 (a Campbell Soup sign included in this book), it is clear that this is an active and exciting area for collectors. At the same time, it is a good field for the new collector, who can find many pieces of advertising for under $50. Both ends of the spectrum are nicely covered in this book, and its up-to-date pricing information makes it an even more important book for all collectors.

Product Identifiers

Publisher
Schiffer Publishing, The Limited
ISBN-10
076430819x
ISBN-13
9780764308192
eBay Product ID (ePID)
28038426951

Product Key Features

Author
Ray Klug
Language
English
Topic
General, Popular Culture, Advertising & Promotion

Dimensions

Item Length
11.2in
Item Height
9.1in
Item Width
8.8in
Item Weight
60.9 Oz

Additional Product Features

Book Title
Antique Advertising Encyclopedia
Number of Volumes
1 Vol.
Lc Classification Number
Nc998.5.A1
Edition Description
Revised Edition
Edition Number
3
Copyright Date
2016
Format
Hardcover
Target Audience
Trade
Features
Revised
Dewey Decimal
741.670973075
Publication Year
1999
Dewey Edition
23
Illustrated
Yes
Genre
Antiques & Collectibles, Business & Economics
Number of Pages
240 Pages

Item description from the seller

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Rarewaves USA CA

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