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Philip Kotler Waldemar Pfoertsch Uwe An Instructor's Manual to H2H M (Hardback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Instructor's Manual to H2h Marketing Case Studies : Teach Human-To-Human Marketing Effectively
Publication Name
An Instructor's Manual to H2H Marketing Case Studies
Title
An Instructor's Manual to H2H Marketing Case Studies
Subtitle
Teach Human-to-Human Marketing Effectively
Author
Kejsi Sulaj, Waldemar Pfoertsch, Philip Kotler, Uwe Sponholz
Format
Hardcover
EAN
9783031490040
ISBN
9783031490040
Edition
1st ed. 2024
Publisher
Springer
Genre
Business & Economics, Social Science
Release Date
08/02/2024
Release Year
2024
Country/Region of Manufacture
CH
Item Height
235mm
Item Length
9.3in
Series
Springer Business Cases
Language
English
Publication Year
2024
Topic
Marketing / General, General, Commerce, Management
Item Width
6.1in
Item Weight
16.8 Oz
Number of Pages
Xx, 181 Pages

About this product

Product Information

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

Product Identifiers

Publisher
Springer
ISBN-10
3031490045
ISBN-13
9783031490040
eBay Product ID (ePID)
15063417044

Product Key Features

Book Title
Instructor's Manual to H2h Marketing Case Studies : Teach Human-To-Human Marketing Effectively
Author
Kejsi Sulaj, Waldemar Pfoertsch, Philip Kotler, Uwe Sponholz
Format
Hardcover
Language
English
Topic
Marketing / General, General, Commerce, Management
Publication Year
2024
Genre
Business & Economics, Social Science
Number of Pages
Xx, 181 Pages

Dimensions

Item Length
9.3in
Item Width
6.1in
Item Weight
16.8 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Table of Content
1.- The New Paradigm: H2H Marketing.- 1.1 Case Study: Whole Foods Market.- 1.2 Case Study: Design-Thinking at the Good Kitchen.- 2.- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau.- 3. H2H Management: Putting Trust and Brand in Focus.- 3.1 Case Study: The Liva Brand Success Story.- 4. Rethinking Operative Marketing: The H2H Process.- 4.1 Case Study: The Operative Marketing Process at Siemens.- 4.2 Case Study: Medtronic and the Transformation of the CX.- 5. Finding Meaning in a Troubled World.- 5.1 Case Study: Patagonia - A Human-Centered Approach to Marketing.
Copyright Date
2024
Dewey Decimal
658.80071
Series
Springer Business Cases Ser.
Dewey Edition
23
Illustrated
Yes

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