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Principles of International Marketing Paperback Julia Spencer
Free US Delivery | ISBN:0631192514
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- Buy It NowPrinciples of International Marketing Paperback Julia Spencer
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Item specifics
- Condition
- Very Good
- Seller Notes
- Special Attributes
- EX-LIBRARY
- Publication Name
- Wiley & Sons, Incorporated, John
- ISBN
- 9780631192510
- Book Title
- Principles of International Marketing
- Item Length
- 8.9in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 1994
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics
- Topic
- Exports & Imports, Sales & Selling / General
- Item Width
- 6.1in
- Item Weight
- 11 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
This book is in the Principles of Export Guidebook series published in association with the Institute of Export. Each book covers a core area in the Institutes internationally renowned membership qualification. Based on the "International Marketing (Export Distribution)" module of the syllabus of the Institute of Export, this new book provides an excellent introduction to the issues involved in international marketing. The main focus of the book is the setting up of overseas distribution channels and the related issues that this raises. This gives comprehensive coverage of key topics such as: Market selection Methods of market entry Promotion. Legal agreements and exporting services Particular attention has been paid to the use of the case studies and worked examples to show how international marketing decisions are arrived at. The practical approach that the book takes will make it an ideal text for those taking professional examinations in the field, for executives in exporting businesses, and for the general business reader.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0631192514
ISBN-13
9780631192510
eBay Product ID (ePID)
226991
Product Key Features
Book Title
Principles of International Marketing
Format
Trade Paperback
Language
English
Topic
Exports & Imports, Sales & Selling / General
Publication Year
1994
Genre
Business & Economics
Number of Pages
208 Pages
Dimensions
Item Length
8.9in
Item Height
0.7in
Item Width
6.1in
Item Weight
11 Oz
Additional Product Features
Lc Classification Number
Hf1416.S64 1995
Table of Content
Foreword. Series Editor's Introduction. About The Institute of Export Examinations. List of Figures and Exhibits. 1. Selecting a Marketing Strategy: Case Study 1. 2. Selecting a Marketing Strategy: Case Study 2. 3. Selecting a Marketing Strategy: Case Study 3. 4. World Markets. 5. Physical Distribution Factors in International Marketing. 6. United Kingdom Distribution Channels. 7. Overseas Distribution Channels. 8. Company Owned Distribution Channels. 9. Licensing, Franchising, Joint Ventures and Management Contracts. 10. Other Distribution Channels and Channel Selection. 11. Visiting Overseas Markets. 12. The Role of Service in International Marketing. 13. Promotion.
Copyright Date
1994
Lccn
94-015836
Dewey Decimal
658.8/48/0941
Intended Audience
Trade
Series
Institute of Export Ser.
Dewey Edition
20
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eBay item number:315255846647
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