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Edgar A. Falk 1001 Ideas to Create Retail Excitement (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
1001 Ideas to Create Retail Excitement : (Revised and Updated)
Publication Name
1001 Ideas to Create Retail Excitement
Title
1001 Ideas to Create Retail Excitement
Subtitle
(Revised & Updated)
Author
Edgar A. Falk
Format
Trade Paperback
ISBN-10
0735203431
EAN
9780735203433
ISBN
9780735203433
Publisher
Penguin Publishing Group
Genre
Business & Economics
Release Year
2003
Release Date
30/09/2003
Language
English
Country/Region of Manufacture
US
Item Height
0.9in
Item Length
9in
Item Width
6in
Item Weight
18.5 Oz
Type
Distribution
Publication Year
2003
Features
Revised
Topic
Sales & Selling / Management, Industries / Retailing, Marketing / General, Marketing / Direct, Advertising & Promotion
Number of Pages
320 Pages

About this product

Product Information

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement , public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0735203431
ISBN-13
9780735203433
eBay Product ID (ePID)
2495284

Product Key Features

Book Title
1001 Ideas to Create Retail Excitement : (Revised and Updated)
Author
Edgar A. Falk
Format
Trade Paperback
Language
English
Features
Revised
Topic
Sales & Selling / Management, Industries / Retailing, Marketing / General, Marketing / Direct, Advertising & Promotion
Publication Year
2003
Genre
Business & Economics
Number of Pages
320 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
18.5 Oz

Additional Product Features

Lc Classification Number
Hf5429.F242 2003
Grade from
Twelfth Grade
Grade to
Up
Edition Description
Revised Edition
Copyright Date
2003
Target Audience
Trade
Lccn
2003-050680

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  • 1001 Ideas to create Retail Excitement by Edgar A. Falk

    This book has a world of information about retail and how to create excitement and what to do for holiday promotions and more. You will not be disappointed in this book. Every retailer should have at least one of them. I decided to buy it to learn more about promotions for the holidays, displays and more. It come highly recommended by a friend.