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Television and the Remote Control : Grazing on a Vast Wasteland H
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- Buy It NowTelevision and the Remote Control : Grazing on a Vast Wasteland H
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eBay item number:315302064509
Item specifics
- Condition
- Good
- Seller Notes
- Features
- EX-LIBRARY
- Book Title
- Television and the Remote Control : Grazing on a Vast Wasteland H
- ISBN
- 9781572300859
- Publication Name
- Television and the Remote Control : Grazing on a Vast Wasteland
- Item Length
- 9.2in
- Publisher
- Guilford Publications
- Publication Year
- 1996
- Series
- The Guilford Communication Ser.
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Item Width
- 6.1in
- Item Weight
- 17 Oz
- Number of Pages
- 192 Pages
About this product
Product Information
With remote controls in more than 90% of U.S. homes, this device has single-handedly changed the way we watch television. This book provides the first comprehensive look at the remote control device and its significant impact on both television viewers and the television industry. The authors place the diffusion of remote controls within the context of the history and economics of media industries, and present the latest academic and industry research. Topics covered include the motivations for and gender differences in remote control use, and the remote control's implications for mass communication theory and the future of television.
Product Identifiers
Publisher
Guilford Publications
ISBN-10
157230085x
ISBN-13
9781572300859
eBay Product ID (ePID)
15038427874
Product Key Features
Publication Name
Television and the Remote Control : Grazing on a Vast Wasteland
Format
Hardcover
Language
English
Publication Year
1996
Series
The Guilford Communication Ser.
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Length
9.2in
Item Height
0.9in
Item Width
6.1in
Item Weight
17 Oz
Additional Product Features
Lc Classification Number
Pn1992.55.B38 1996
Reviews
"...a thoughtful, considered look at our relationship with a tool of the modern age so common many of us hardly even notice its existence." --Sources "Unique and useful, an original contribution in studying a powerful factor in popular culture development." --Reviewer's Bookwatch, "Unique and useful, an original contribution in studying a powerful factor in popular culture development. "--Reviewer's Bookwatch, Unique and useful, an original contribution in studying a powerful factor in popular culture development., "Television and the Remote Control is an insightful ( and delightful) synthesis of industry and academic thinking and research into the hows, whys, and wherefores of remote control use. It is an easy grazing book--one can zip right along checking it all out or jump into the content that is most interesting. "The topics of remote controls sounds so small but proves to be so large. Bellamy and Walker effectively marshal elements of history, public policy, audience analysis, and programming theory to position the RCD at the edge of the new technologies--and they give both practitioners and scholars a glimpse of a detailed 'Road Ahead.' "Bellamy and Walker have taken the time to share their careful analysis of the history of events related to the remote control and the numerous research studies that have examined aspects of remote use. This kind of synthesis is of enormous value to other scholars--who usually lack the time to do it themselves. "Bellamy and Walker's distinction between the first, second, and third generations of television will prove a marvelous heuristic in the classroom and workshop--and I expect to hear it turning up in speeches all over the place! Separating the 'generations' illuminated many aspects of television activity that tended to get lumped and lost." --Susan Tyler Eastman, Associate Professor of Telecommunications, Indiana University, Bloomington, IN " Television and the Remote Control is the most comprehensive review to date of the impact of the remote control device on television programming and advertising. Solidly grounded both in theories of audience uses and gratification and in the economic underpinnings of the American media system, the text makes an important contribution to our knowledge about one of the most ubiquitous and yet least understood media devices. An excellent synthesis of academic and industry research." --Barry L. Sherman, Ph.D., Director, Peabody Awards, University of Georgia , "Television and the Remote Control is an insightful ( and delightful) synthesis of industry and academic thinking and research into the hows, whys, and wherefores of remote control use. It is an easy grazing book--one can zip right along checking it all out or jump into the content that is most interesting. "The topics of remote controls sounds so small but proves to be so large. Bellamy and Walker effectively marshal elements of history, public policy, audience analysis, and programming theory to position the RCD at the edge of the new technologies--and they give both practitioners and scholars a glimpse of a detailed 'Road Ahead.' "Bellamy and Walker have taken the time to share their careful analysis of the history of events related to the remote control and the numerous research studies that have examined aspects of remote use. This kind of synthesis is of enormous value to other scholars--who usually lack the time to do it themselves. "Bellamy and Walker's distinction between the first, second, and third generations of television will prove a marvelous heuristic in the classroom and workshop--and I expect to hear it turning up in speeches all over the place! Separating the 'generations' illuminated many aspects of television activity that tended to get lumped and lost." --Susan Tyler Eastman, Associate Professor of Telecommunications, Indiana University, Bloomington, IN " Television and the Remote Control is the most comprehensive review to date of the impact of the remote control device on television programming and advertising. Solidly grounded both in theories of audience uses and gratification and in the economic underpinnings of the American media system, the text makes an important contribution to our knowledge about one of the most ubiquitous and yet least understood media devices. An excellent synthesis of academic and industry research." --Barry L. Sherman, Ph.D., Director, Peabody Awards, University of Georgia, "Television and the Remote Controlis an insightful ( and delightful) synthesis of industry and academic thinking and research into the hows, whys, and wherefores of remote control use. It is an easy grazing book--one can zip right along checking it all out or jump into the content that is most interesting. "The topics of remote controls sounds so small but proves to be so large. Bellamy and Walker effectively marshall elements of history, public policy, audience analysis, and programming theory to position the RCD at the edge of the new technologies--and they give both practitioners and scholars a glimpse of a detailed 'Road Ahead.' "Bellamy and Walker have taken the time to share their careful analysis of the history of events related to the remote control and the numerous research studies that have examined aspects of remote use. This kind of synthesis is of enormous value to other scholars--who usually lack the time to do it themselves. "Bellamy and Walker's distinction between the first, second, and third generations of television will prove a marvelous heuristic in the classroom and workshop--and I expect to hear it turning up in speeches all over the place! Separating the 'generations' illuminated many aspects of television activity that tended to get lumped and lost." --Susan Tyler Eastman, Associate Professor of Telecommunications, Indiana University, Bloomington, IN "Television and the Remote Controlis the most comprehensive review to date of the impact of the remote control device on television programming and advertising. Solidly grounded both in theories of audience uses and gratification and in the economic underpinnings of the American media system, the text makes an important contribution to our knowledge about one of the most ubiquitous and yet least understood media devices. An excellent synthesis of academic and industry research." --Barry L. Sherman, Ph.D., Director, Peabody Awards, University of Georgia, "Television and the Remote Control is an insightful ( and delightful) synthesis of industry and academic thinking and research into the hows, whys, and wherefores of remote control use. It is an easy grazing book--one can zip right along checking it all out or jump into the content that is most interesting. "The topics of remote controls sounds so small but proves to be so large. Bellamy and Walker effectively marshall elements of history, public policy, audience analysis, and programming theory to position the RCD at the edge of the new technologies--and they give both practitioners and scholars a glimpse of a detailed 'Road Ahead.' "Bellamy and Walker have taken the time to share their careful analysis of the history of events related to the remote control and the numerous research studies that have examined aspects of remote use. This kind of synthesis is of enormous value to other scholars--who usually lack the time to do it themselves. "Bellamy and Walker's distinction between the first, second, and third generations of television will prove a marvelous heuristic in the classroom and workshop--and I expect to hear it turning up in speeches all over the place! Separating the 'generations' illuminated many aspects of television activity that tended to get lumped and lost." --Susan Tyler Eastman, Associate Professor of Telecommunications, Indiana University, Bloomington, IN " Television and the Remote Control is the most comprehensive review to date of the impact of the remote control device on television programming and advertising. Solidly grounded both in theories of audience uses and gratification and in the economic underpinnings of the American media system, the text makes an important contribution to our knowledge about one of the most ubiquitous and yet least understood media devices. An excellent synthesis of academic and industry research." --Barry L. Sherman, Ph.D., Director, Peabody Awards, University of Georgia
Table of Content
Contents 1. The Coming of a Second Generation: Television and the Remote Control Device 2. How Often Is the Clicker Clicked?: The Measurement of RCD (Remote Control Device) Use 3. Zapped into Action: Advertising Industry Response to RCD Diffusion 4. A Tool for the Second Generation: Changing Patterns of Television Programming and Promotion 5. Using the RCD: Who, Why, and with What Effect 6. Who's in Control?: Gender Differences and Family Viewing 7. A Two-Way Window to the Future?: Television's Third Generation
Copyright Date
1996
Target Audience
Scholarly & Professional
Topic
Communication Studies, Media Studies
Lccn
96-014086
Dewey Decimal
302.23/45
Dewey Edition
20
Genre
Language Arts & Disciplines, Social Science
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