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Small Business Management : Entrepreneurship and Beyond Timothy S

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US $7.99
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Located in: Strafford, Missouri, United States
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Small Business Management : Entrepreneurship and Beyond Timothy S
Level
Business
ISBN
9781285866383

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
128586638X
ISBN-13
9781285866383
eBay Product ID (ePID)
5038820971

Product Key Features

Number of Pages
528 Pages
Publication Name
Small Business Management : Entrepreneurship and Beyond
Language
English
Subject
Entrepreneurship, Management, Small Business
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Author
Timothy S. Hatten
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
40.9 Oz
Item Length
10.3 in
Item Width
8.3 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
2014-952468
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.022
Table Of Content
Part I: THE CHALLENGE.1. Small Business: An Overview.2. Small Business Management, Entrepreneurship, and Ownership.Part II: PLANNING IN SMALL BUSINESS.3. Social Responsibility, Ethics, and Strategic Planning.4. The Business Plan.Part III: Early Decisions.5. Franchising.6. Taking Over an Existing Business.7. Starting a New Business.Part IV: FINANCIAL AND LEGAL MANAGEMENT.8. Accounting Records and Financial Statements.9. Small Business Finance.10. The Legal Environment.Part V: MARKETING THE PRODUCT OR SERVICE.11. Small Business Marketing: Strategy and Research.12. Small Business Marketing: Product.13. Small Business Marketing: Place.14. Small Business Marketing: Price and Promotion.Part VI: MANAGING SMALL BUSINESS.15. International Small Business.16. Professional Small Business Management.17. Human Resource Management.18. Operations Management.
Synopsis
SMALL BUSINESS MANAGEMENT provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.
LC Classification Number
HD62.7

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