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Brides, Inc. - 9780812220452
GBP 19.71
ApproximatelyC $36.41
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- Buy It NowBrides, Inc. - 9780812220452
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GBP 25.65 (approx C $47.39) International Priority Shipping to United States via eBay's Global Shipping Program.
Located in: Aldershot, United Kingdom
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eBay item number:315698996913
Item specifics
- Condition
- Book Title
- Brides, Inc.
- ISBN
- 9780812220452
About this product
Product Information
Named Best of the Best from the University Presses for 2007 by the American Library Association Weddings today are a $70-billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc., Vicki Howard goes behind the scenes of the various firms involved-from jewelers to caterers-to explore the origins of the lavish American wedding, demonstrating the important role commercial interests have played in shaping traditions most of us take for granted. Howard reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. Tracing the rise of the wedding industry from the 1920s through the 1950s, the author explains that retailers, bridal consultants, etiquette writers, caterers, and many others invented traditions-from the diamond engagement ring and double-ring ceremony to the gift registry to the package-deal catered affair. These businesses and entrepreneurs, many of them women, transformed wedding culture and set the stage for today's multibillion-dollar industry. The wedding industry began to take shape between the 1920s and the 1950s. Bridal magazine editors and etiquette writers, jewelers, department store window display artists, bridal consultants, fashion designers, and caterers invented new consumer rites and promoted higher standards of wedding consumption. Claiming ties with ancient customs and various historical periods, the wedding industry promoted new goods and services as timeless and unchanging. It introduced new ring customs and wedding apparel fashions, and modern services, such as gift registries that rationalized gift customs, bridal salons that saved time and made wedding planning more efficient, and wedding packages that standardized ceremonies and reception celebrations. During World War II, the traditional white wedding grew even more prevalent as jewelers and bridal gown manufacturers successfully sought exemptions from wartime restrictions, linking the diamond engagement ring, the double-ring ceremony, and the formal white wedding gown with democracy and American prosperity. By the 1950s, the wedding industry had made the formal white wedding tradition a part of a new cult of marriage and the modern American Dream. Entertaining and informative, Brides, Inc. reveals the origins and development of this most exemplary American enterprise and brings the story up to the present with a discussion of such new phenomena as David's Bridal and the gay wedding industry.
Product Identifiers
Publisher
University of Pennsylvania Press
ISBN-13
9780812220452
eBay Product ID (ePID)
88880176
Product Key Features
Subject
Business
Publication Year
2008
Number of Pages
320 Pages
Publication Name
Brides, Inc.: American Weddings and the Business of Tradition
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 976952259
Seller feedback (598,043)
- u***t (2253)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Wagons of the Early British Rail Era - 9781905505104 (#314125771846)
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller againAbsolute Swamp Thing by Alan Moore Vol. 3 - 9781779512192 (#314607417279)
- e***e (1000)- Feedback left by buyer.Past monthVerified purchasebooks--etc are one of the most reliable and good value companies to sell books on eBay. Every order I have had from them has been of super quality, pristine, and exactly as described, sent perfectly & securely packaged. They are not the fastest to dispatch, but they are fairly fast, and importantly, this is a company to use when it REALLY matters, and top quality is vital. Superb supplier, great eBayer. Many thanks.
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Seller feedback (598,043)
- u***t (2253)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Wagons of the Early British Rail Era - 9781905505104 (#314125771846)
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller againAbsolute Swamp Thing by Alan Moore Vol. 3 - 9781779512192 (#314607417279)
- e***e (1000)- Feedback left by buyer.Past monthVerified purchasebooks--etc are one of the most reliable and good value companies to sell books on eBay. Every order I have had from them has been of super quality, pristine, and exactly as described, sent perfectly & securely packaged. They are not the fastest to dispatch, but they are fairly fast, and importantly, this is a company to use when it REALLY matters, and top quality is vital. Superb supplier, great eBayer. Many thanks.