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Managing the External Environment: A Strategic Perspective. 9780 - Picture 1 of 1
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Managing the External Environment: A Strategic Perspective. 9780

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
Managing the External Environment: A Strategic Perspective
ISBN
9780803986299
EAN
9780803986299
Publication Year
1992
Type
Textbook
Format
Trade Paperback
Language
English
Subject Area
Business & Economics
Publication Name
Managing the External Environment : a Strategic Perspective
Author
David Mercer
Publisher
SAGE Publications, Incorporated
Subject
Management
Number of Pages
312 Pages

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
0803986297
ISBN-13
9780803986299
eBay Product ID (ePID)
193518

Product Key Features

Author
David Mercer
Publication Name
Managing the External Environment : a Strategic Perspective
Format
Trade Paperback
Language
English
Subject
Management
Publication Year
1992
Type
Textbook
Subject Area
Business & Economics
Number of Pages
312 Pages

Additional Product Features

LCCN
91-050650
Lc Classification Number
Hd31.M294268 1992
Table of Content
Introduction SECTION ONE EXPLORING THE FUTURE Management in the Twenty-First Century - Spyros Makridakis Proactive Management - Gareth Morgan Megamarketing - Philip Kotler From Forecasting to 'La Prospective' - A New Way of Looking at Futures - Michel Godet Groupthink - Irving L Janis SECTION TWO ENVIRONMENTAL ANALYSIS The Economic Environment The Modern Corporation - Oliver E Williamson Origins, Evolution, Attributes The Political Environment Growth in Activist Groups - Arion N Pattakos How Can Business Cope? The Transformation of AT & T - Carol Kennedy The Strategic Implications of Europe 1992 - Herman Daems Relative Deprivation and the Concept of Reference Groups - W G Runciman The Social Environment The Expressive Revolution - Bernice Martin After the Masses - Dick Hebdige Some Remarks on Informal Work, Social Polarization and the Social Structure - R E Pahl Lifestyle and Consumer Culture - Mike Featherstone The Technological Environment Toward a New Industrial America - Suzanne Berger et al Time - The Next Source of Competitive Advantage - George Stalk Jr SECTION THREE DEVELOPING STRATEGY Scenarios - Pierre Wack Shooting the Rapids Strategic Leadership through Corporate Planning at ICI - Alan I H Pink Strategic Planning - Which Style do you Need? - Bernard Taylor Ethical Managers Make their own Rules - Sir Adrian Cadbury
Copyright Date
1992
Target Audience
Scholarly & Professional
Dewey Decimal
658.4012
Dewey Edition
20

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