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As Heard on TV: Popular Music in Advertising (A, Klein Paperback**
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- Buy It NowAs Heard on TV: Popular Music in Advertising (A, Klein Paperback**
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eBay item number:333736470726
Item specifics
- Condition
- PublishedOn
- 2010-04-28
- ISBN
- 9781409407645
- EAN
- 9781409407645
- Subject Area
- Music, Business & Economics
- Publication Name
- As Heard on TV: Popular Music in Advertising
- Publisher
- Routledge
- Item Length
- 9.2 in
- Subject
- General, Advertising & Promotion, Genres & Styles / Pop Vocal
- Publication Year
- 2010
- Series
- Ashgate Popular and Folk Music Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Weight
- 12 Oz
- Item Width
- 6.2 in
- Number of Pages
- 178 Pages
About this product
Product Information
The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.
Product Identifiers
Publisher
Routledge
ISBN-10
1409407640
ISBN-13
9781409407645
eBay Product ID (ePID)
84310470
Product Key Features
Number of Pages
178 Pages
Language
English
Publication Name
As Heard on TV: Popular Music in Advertising
Publication Year
2010
Subject
General, Advertising & Promotion, Genres & Styles / Pop Vocal
Type
Textbook
Subject Area
Music, Business & Economics
Series
Ashgate Popular and Folk Music Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Target Audience
College Audience
Dewey Decimal
306.48424
Lc Classification Number
Ml3790.K467 2010
Copyright Date
2009
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:333736470726
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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