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Creating a Brand Identity: A Guide for Designers: [Graphic Design Books, Logo De
US $15.99
ApproximatelyC $21.71
Condition:
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:334705854169
Item specifics
- Condition
- ISBN
- 9781780675626
- Book Title
- Creating a Brand Identity: a Guide for Designers : (Graphic Design Books, Logo Design, Marketing)
- Publisher
- Orion Publishing Group, The Limited
- Item Length
- 8.9 in
- Publication Year
- 2016
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.5 in
- Genre
- Design, Business & Economics
- Topic
- Marketing / General, Graphic Arts / Branding & Logo Design, Graphic Arts / Commercial & Corporate, Graphic Arts / General
- Item Weight
- 17 Oz
- Item Width
- 8.9 in
- Number of Pages
- 160 Pages
About this product
Product Identifiers
Publisher
Orion Publishing Group, The Limited
ISBN-10
1780675623
ISBN-13
9781780675626
eBay Product ID (ePID)
211937242
Product Key Features
Book Title
Creating a Brand Identity: a Guide for Designers : (Graphic Design Books, Logo Design, Marketing)
Number of Pages
160 Pages
Language
English
Publication Year
2016
Topic
Marketing / General, Graphic Arts / Branding & Logo Design, Graphic Arts / Commercial & Corporate, Graphic Arts / General
Illustrator
Yes
Genre
Design, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
17 Oz
Item Length
8.9 in
Item Width
8.9 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.8270247416
Synopsis
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more., Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: * Graphic Design * Branding * Brand Management * Advertising * Marketing * Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: * Defining the audience * Analysing competitors * Creating mood boards * Naming brands * Logo design * Client presentations * Rebranding * Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading., Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading., Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.
LC Classification Number
HF5415.1255
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Book was listed in "good condition, clean copy with light amount of wear" I have had brand new books from Amazon arrive looking more worn than this book! It is like a brand new book with the binding barely cracked! I doubt anyone ever read this book! It came carefully packaged and arrived exactly when it was expected! I would give this seller a higher than A++++++ rating if it could go higher! Very low price and free shipping!! Thank you for your conscientious excellent service. Will shop again!
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