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David Jury Mid-Century Type (Hardback)
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eBay item number:335169369019
Item specifics
- Condition
- Book Title
- Mid-Century Type: Typography, Graphics, Designers
- Publication Name
- Mid-Century Type
- Title
- Mid-Century Type
- Subtitle
- Typography, Graphics, Designers
- Format
- Hardcover
- EAN
- 9781858947075
- ISBN
- 9781858947075
- Publisher
- Merrell Publishers The Limited
- Genre
- Design
- Topic
- Book, Graphic Arts / Typography, Graphic Arts / General
- Release Date
- 19/10/2023
- Release Year
- 2023
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 280mm
- Item Length
- 11in
- Publication Year
- 2023
- Item Width
- 7.7in
- Item Weight
- 44.1 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
Mid-Century Type is a fascinating visual exploration of how, during the middle decades of the last century, the typographer became an independent, influential contributor to a fast-developing technological world of communications. The years after the Second World War were a time of great economic, social, and cultural change as consumerism erupted across industrialized countries, fuelled by the growth of mass communication. The same period was also one of exceptional creativity, including in the fields of typography and graphic design. During the war, governments came to appreciate the skill of designers in communicating public information effectively. Once the conflict was over, designers were recognized for the first time as having an essential role to play in the rebuilding of economies, infrastructure, and public morale. The typographer, however, was still something of a 'Cinderella': type was crucial to communication in almost any medium, yet typography remained a vague and largely unacknowledged profession. This perception changed dramatically between 1945 and 1965. The range of media expanded, and the influence of time-based media such as television and film was profound, providing information 'as it happens' and transforming the turning of a page into the equivalent of the film editor's cut. 'Speed' was the elixir of growth and prosperity. The specific needs of highway and airport signage were recognized as requiring the expertise of a typographer. Phototypesetting and offset lithographic printing coalesced to provide a full-color reproduction, which in turn vastly increased the sale of all printed material, but especially books and magazines. All of this drew typographers into what became established as specialist fields of printed and screen media. Finally, the cultural value of the typographer's work could be equated with that of the artist, poet, author, and film director. Mid-Century Type charts the meteoric rise of the typographer and graphic designer (often one and the same person) during the early post-war decades. Each chapter is devoted to a specialist field of design activity in which typography played a significant role, from type design and corporate identity to advertising, film, and television. David Jury's text offers a fresh insight into the work of a wide array of American and European typographers and is accompanied by some 350 illustrations, many from the author's own extensive collection.
Product Identifiers
Publisher
Merrell Publishers The Limited
ISBN-10
1858947073
ISBN-13
9781858947075
eBay Product ID (ePID)
7059039267
Product Key Features
Book Title
Mid-Century Type: Typography, Graphics, Designers
Format
Hardcover
Language
English
Topic
Book, Graphic Arts / Typography, Graphic Arts / General
Publication Year
2023
Genre
Design
Number of Pages
240 Pages
Dimensions
Item Length
11in
Item Width
7.7in
Item Weight
44.1 Oz
Additional Product Features
Lc Classification Number
Z250.A2j8 2023
Reviews
This must-have manual of post-war graphic design tracks the evolution of midcentury visual culture and the people and studios that shaped it. Wallpaper*, An encyclopedic account of post-war lettering...well-written and illustrated, this is fascinating reading. Illustration
Text by
Jury, David
Table of Content
Introduction Type Design Typographic Journals Posters Corporate Identity Advertising Magazines Books Transport Signage Film and Television Printed Ephemera Notes Further Reading Acknowledgements Index
Target Audience
Trade
Dewey Decimal
686.2209045
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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eBay item number:335169369019
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