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Jerry Haar Ricardo Ernst From Me to We (Hardback) - Picture 1 of 1
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Jerry Haar Ricardo Ernst From Me to We (Hardback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
From Me to We : How Shared Value Can Turn Companies Into Engines of Change
Publication Name
From Me to We
Title
From Me to We
Subtitle
How Shared Value Can Turn Companies Into Engines of Change
Author
Ricardo Ernst, Jerry Haar
Format
Hardcover
EAN
9783030874230
ISBN
9783030874230
Edition
1st ed. 2022
Publisher
Springer International Publishing A&G
Genre
Business & Economics
Release Year
2021
Release Date
08/12/2021
Language
English
Country/Region of Manufacture
CH
Item Height
235mm
Item Length
9.3in
Publication Year
2021
Topic
Business Ethics, Green Business, Economics / General, Management
Item Width
6.1in
Item Weight
18.1 Oz
Number of Pages
Xvi, 209 Pages

About this product

Product Information

Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on "giving back" or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. This book takes the concept of shared value to the next level, with the concept of "Me to We" (also abbreviated as "M2W") and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. Chapters explore the emerging phenomenon of shared value, the shareholder-stakeholder comparisons, the role of government inthe stakeholder environment, shared value as it related to competitiveness, and operational issues such as implementation, communication, and leadership in their relationship to shared value. Readers will find useful strategies of Me to We and its implementation by firms that have become leaders in their market. They will receive ideas and insights into business strategies that will overshadow CSR activities as a differentiation or brand development strategy of the past. Featuring interviews with corporate executives offering their perspectives on shared value, this book will discuss shared value within the context of business and society, competitiveness, and globalization.

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3030874230
ISBN-13
9783030874230
eBay Product ID (ePID)
19050430132

Product Key Features

Book Title
From Me to We : How Shared Value Can Turn Companies Into Engines of Change
Author
Ricardo Ernst, Jerry Haar
Format
Hardcover
Language
English
Topic
Business Ethics, Green Business, Economics / General, Management
Publication Year
2021
Genre
Business & Economics
Number of Pages
Xvi, 209 Pages

Dimensions

Item Length
9.3in
Item Width
6.1in
Item Weight
18.1 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hd30.255
Table of Content
1: Introduction.- 2: The Quintet of M2W.- 3: Shareholders vs. Stakeholders.- 4: M2W and Globalization.- 5: M2W and Competitiveness.- 6: M2W and Government.- 7: Fair Trade as an Illustration.- 8: M2W and the Bottom of the Pyramid.- 9: M2W and the Multinational Firm.- 10: Implementing M2W in the Firm.- 11: Conclusion.
Copyright Date
2022
Dewey Decimal
658.408
Dewey Edition
23
Illustrated
Yes

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