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Robert L. Jolle Customer Centered Selling: Eight Steps to Success fr (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Customer Centered Selling : Sales Techniques Fora New World Economy
Publication Name
Customer Centered Selling: Eight Steps to Success from the World'
Title
Customer Centered Selling: Eight Steps to Success from the World'
Author
Rob Jolles
Format
Trade Paperback
ISBN-10
143914463X
EAN
9781439144633
ISBN
9781439144633
Publisher
Free Press
Genre
Business & Economics
Release Year
2009
Release Date
15/09/2009
Language
English
Country/Region of Manufacture
US
Item Length
9in
Publication Year
2009
Item Height
1.1in
Topic
Marketing / General, Consumer Behavior, Personal Success, Customer Relations, Sales & Selling / General
Item Width
6in
Item Weight
16.5 Oz
Number of Pages
384 Pages

About this product

Product Information

This revised edition of Robert Jolles's classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies When you have a process, you have a way of measuring what you are doing. When you can measure it--you can fix it Customer Centered Selling teaches the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs, pitching product, and adopting an order-taking mentality. Jolles provides a systematic, repeatable, predictable approach that teaches how to anticipate and influence behavior by studying and understanding the client's "Decision Cycle" and critical "Decision Points." Through the use of case studies, interactive activities, and job aids, anyone--from a seasoned sales professional to a manager or parent--can not only learn the power to influence behavior, but can implement these ideas as well. Put to good use by Toyota, Disney, NASA, Nortel, General Electric, a dozen universities, and more than fifty financial institutions, Customer Centered Selling provides a step-by-step, consultative process that inspires as it teaches.

Product Identifiers

Publisher
Free Press
ISBN-10
143914463x
ISBN-13
9781439144633
eBay Product ID (ePID)
10038722194

Product Key Features

Book Title
Customer Centered Selling : Sales Techniques Fora New World Economy
Author
Rob Jolles
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, Personal Success, Customer Relations, Sales & Selling / General
Publication Year
2009
Genre
Business & Economics
Number of Pages
384 Pages

Dimensions

Item Length
9in
Item Height
1.1in
Item Width
6in
Item Weight
16.5 Oz

Additional Product Features

Lc Classification Number
Hf5438.25
Edition Number
2
Reviews
Professor Roger Volkema Kogod College of Business Administration, American University If you want to sell, Rob Jolles will teach you how. He is that rare combination of salesman extraordinaire, trainer, and writer., Sales & Marketing Management A simple yet clever strategy for building customer relationships....A useful read for both trainers and sales managers., Professor Roger VolkemaKogod College of Business Administration, American UniversityIf you want to sell, Rob Jolles will teach you how. He is that rare combination of salesman extraordinaire, trainer, and writer., Phil Duffformer Chief Financial Officer, Morgan StanleyAt last! A sales primer for the intelligent salesperson. It involves the salesperson actively in the customer's buying process instead of relying on jargon, slogans, and gimmicks., Wesley R. Moy Vice President-Director of Sales Development, Chase Investment Services Corp. Rob Jolles can help you find and develop the skills to reach your sales goals through his proven customer-focused sales techniques., Phil Duff former Chief Financial Officer, Morgan Stanley At last! A sales primer for the intelligent salesperson. It involves the salesperson actively in the customer's buying process instead of relying on jargon, slogans, and gimmicks., Sales & Marketing ManagementA simple yet clever strategy for building customer relationships....A useful read for both trainers and sales managers., Wesley R. MoyVice President-Director of Sales Development, Chase Investment Services Corp.Rob Jolles can help you find and develop the skills to reach your sales goals through his proven customer-focused sales techniques.
Copyright Date
2009
Dewey Decimal
658.85
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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