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Dave Trott One Plus One Equals Three (Paperback)
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eBay item number:335197974737
Item specifics
- Condition
- Book Title
- One Plus One Equals Three
- Publication Name
- One Plus One Equals Three
- Title
- One Plus One Equals Three
- Subtitle
- A Masterclass in Creative Thinking
- Format
- Trade Paperback
- ISBN-10
- 1447287053
- EAN
- 9781447287056
- ISBN
- 9781447287056
- Publisher
- Pan Macmillan
- Genre
- Self-Help, Business & Economics
- Release Date
- 28/07/2016
- Release Year
- 2016
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.6in
- Item Length
- 7.8in
- Item Width
- 5.3in
- Item Weight
- 6 Oz
- Publication Year
- 2016
- Topic
- General, Creativity
- Number of Pages
- 256 Pages
About this product
Product Information
A masterclass in how to be more creative, from one of the world's true advertising greatsHow do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Product Identifiers
Publisher
Pan Macmillan
ISBN-10
1447287053
ISBN-13
9781447287056
eBay Product ID (ePID)
221453756
Product Key Features
Book Title
One Plus One Equals Three
Format
Trade Paperback
Language
English
Topic
General, Creativity
Publication Year
2016
Genre
Self-Help, Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
7.8in
Item Height
0.6in
Item Width
5.3in
Item Weight
6 Oz
Additional Product Features
Lc Classification Number
Bf408
Reviews
"If only Dave had written this book thirty years ago it would have made my career a lot easier." --Sir John Hegarty, Bartle Bogle Hegarty, on Creative Mischief, "Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." --Robin Wight, Engine Group founder, on Creative Mischief
Copyright Date
2016
Dewey Decimal
153.35
Intended Audience
Trade
Dewey Edition
23
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eBay item number:335197974737
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