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Lori Nordstrom Maximising Profits (Paperback)
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eBay item number:335199334889
Item specifics
- Condition
- Publication Name
- Maximising Profits
- Title
- Maximising Profits
- Subtitle
- A Practical Guide for Portrait Photographers
- ISBN-10
- 1608958515
- EAN
- 9781608958511
- ISBN
- 9781608958511
- Release Date
- 21/05/2015
- Release Year
- 2015
- Country/Region of Manufacture
- US
- Book Title
- Maximizing Profits : a Practical Guide for Portrait Photographers
- Item Length
- 10in
- Publisher
- Amherst Media, Incorporated
- Publication Year
- 2015
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.3in
- Genre
- Photography, Business & Economics
- Topic
- Techniques / Digital (See Also Computers / Digital Media / Photography), Business Aspects, New Business Enterprises
- Item Width
- 7.5in
- Item Weight
- 13.8 Oz
- Number of Pages
- 128 Pages
About this product
Product Information
If you've got great camera skills and want to take the plunge and make your passion a career, you'll need to build a solid business foundation from which your passion and creativity can take flight. If you're like most artists, the business side of things seems a bit dry--and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she's compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She'll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers--breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create--and make a great living.
Product Identifiers
Publisher
Amherst Media, Incorporated
ISBN-10
1608958515
ISBN-13
9781608958511
eBay Product ID (ePID)
202540995
Product Key Features
Book Title
Maximizing Profits : a Practical Guide for Portrait Photographers
Format
Trade Paperback
Language
English
Topic
Techniques / Digital (See Also Computers / Digital Media / Photography), Business Aspects, New Business Enterprises
Publication Year
2015
Genre
Photography, Business & Economics
Number of Pages
128 Pages
Dimensions
Item Length
10in
Item Height
0.3in
Item Width
7.5in
Item Weight
13.8 Oz
Additional Product Features
Lc Classification Number
Tr581
Copyright Date
2015
Target Audience
Trade
Dewey Decimal
770.681
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335199334889
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