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Robin Landa Holly Taylor The New Art of Ideas (Paperback) - Picture 1 of 1
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Robin Landa Holly Taylor The New Art of Ideas (Paperback)

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Last updated on May 01, 2024 11:50:53 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
New Art of Ideas : Unlock Your Creative Potential
Publication Name
The New Art of Ideas
Title
The New Art of Ideas
Subtitle
Unlock Your Creative Potential
Author
Robin Landa
Format
Trade Paperback
EAN
9781523002078
ISBN
9781523002078
Publisher
Berrett-Koehler Publishers, Incorporated
Genre
Self-Help, Business & Economics
Release Year
2022
Release Date
08/11/2022
Language
English
Country/Region of Manufacture
US
Item Height
0.5in
Item Length
9in
Publication Year
2022
Topic
Skills, Decision-Making & Problem Solving, Creativity
Item Width
6in
Item Weight
9.4 Oz
Number of Pages
200 Pages

About this product

Product Information

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down. Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea- Goal -Your vision for the end Gap -The underdeveloped area that your idea fills Gain -The overall benefits of your goal With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

Product Identifiers

Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1523002077
ISBN-13
9781523002078
eBay Product ID (ePID)
14057273223

Product Key Features

Book Title
New Art of Ideas : Unlock Your Creative Potential
Author
Robin Landa
Format
Trade Paperback
Language
English
Topic
Skills, Decision-Making & Problem Solving, Creativity
Publication Year
2022
Genre
Self-Help, Business & Economics
Number of Pages
200 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
6in
Item Weight
9.4 Oz

Additional Product Features

Lc Classification Number
Hd53.L3625 2023
Reviews
" The New Art of Ideas is a brilliant book that breaks down the framework of the Three Gs (Goal, Gap, and Gain) to generate worthwhile ideas in any field." --Bernice Chao, Head of Integrated Creative, Zambezi, and cofounder of Asians in Advertising "This book does something few do; it gives you an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace." --David Baldwin, CEO, Baldwin&, and author of The Belief Economy "Finally, an easy-to-follow framework for developing creative ideas. Landa makes the overwhelming easy and actionable. As an educator I will be assigning this text and am happy to have a single resource for students to learn how to come up with great ideas." --Aaris Sherin, Professor of Graphic Design, St. John's University
Illustrated by
Taylor, Holly
Target Audience
Trade
Lccn
2022-017357
Dewey Decimal
650.1
Dewey Edition
23
Illustrated
Yes

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