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Anthony Iannarino Elite Sales Strategies (Hardback)
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eBay item number:335205194719
Item specifics
- Condition
- EAN
- 9781119858942
- ISBN
- 9781119858942
- Publisher
- Wiley & Sons, Incorporated, John
- Genre
- Business & Economics
- Topic
- Sales & Selling / Management, Mentoring & Coaching, Commerce, Sales & Selling / General
- Release Date
- 21/06/2022
- Release Year
- 2022
- Country/Region of Manufacture
- US
- Item Height
- 1 in
- Item Length
- 8.9 in
- Item Width
- 6 in
- Item Weight
- 16 Oz
- Book Title
- Elite Sales Strategies : a Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
- Publication Name
- Elite Sales Strategies
- Title
- Elite Sales Strategies
- Subtitle
- A Guide to Being One-Up, Creating Value, and Becoming Truly Consu
- Format
- Hardcover
- Language
- English
- Publication Year
- 2022
- Number of Pages
- 272 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119858941
ISBN-13
9781119858942
eBay Product ID (ePID)
6057268357
Product Key Features
Book Title
Elite Sales Strategies : a Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
Number of Pages
272 Pages
Language
English
Topic
Sales & Selling / Management, Mentoring & Coaching, Commerce, Sales & Selling / General
Publication Year
2022
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-059928
Dewey Edition
23
Dewey Decimal
658.85
Table Of Content
Foreword by Charlie Green vii Preface xi Introduction 1 Chapter 1 The Modern Sales Approach 15 Chapter 2 The One-Up Sales Conversation: Your Only Vehicle for Value Creation 31 Chapter 3 Insights and Information Disparity 49 Chapter 4 Supporting Client Discovery 65 Chapter 5 Your Role as a Sense Maker 85 Chapter 6 The Advantage of Your Vantage Point 101 Chapter 7 Building Your One-Upness 119 Chapter 8 One-Up Guide to Offering Advice and Recommendations 137 Chapter 9 The One-Up Obligation to Proactively Compel Change 157 Chapter 10 Triangulation Strategy: Helping Clients Decide While Avoiding Competition 175 Chapter 11 Being One-Up Helps Your Clients Change 191 Chapter 12 Advice for Those Who Are Presently One-Down 207 Top Secret 223 Chapter 13 The Secret Chapter 225 The Modern Sales Approach 241 Acknowledgments 243 About the Author 245 Index 247
Synopsis
Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies , expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized. This guidebook suggests putting yourself in a "one-up" position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a "one-down" position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can provide that will, in turn, help your client become "one-up" themselves in their own field and ensure they achieve the better results they need. In addition, Elite Sales Strategies provides readers with: A step-by-step approach for how to become "one-up" yourself and what you provide to your clients A healthy analysis of what makes a person or a company "one-down" and tips on how to course correct Strategies, tactics, and talk tracks that will provide you with what you need to become "one-up" Terminology and vocabulary so that you can approach your client with tact and decorum while still addressing the weaknesses of their system As a successful international speaker, author, and sales leader, Anthony Iannarino brings a unique set of skills to bear in this book. Iannarino's tried-and-true methodology is an ideal resource for sales professionals in all fields, as well as for executives and managers looking to improve their sales success and position within the business world.
LC Classification Number
HF5439.5.I26 2022
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