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Deborah L. Brett M. Leanne Lachman Generation Y (Paperback)

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Last updated on Apr 29, 2024 11:48:46 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Generation Y
Publication Name
Generation Y : Shopping and Entertainment in the Digital Age
Title
Generation Y
Subtitle
Shopping and Entertainment in the Digital Age
Author
Deborah L. Brett, M. Leanne Lachman
Format
Trade Paperback
EAN
9780874202793
ISBN
9780874202793
Publisher
Urban Land Institute
Genre
Business & Finance
Release Year
2013
Release Date
01/05/2013
Language
English
Country/Region of Manufacture
US
Item Height
0.2in
Item Length
10.5in
Item Weight
4.5 Oz
Publication Year
2013
Type
Textbook
Item Width
7.2in
Number of Pages
30 Pages

About this product

Product Information

Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment--an experience that can't be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.

Product Identifiers

Publisher
Urban Land Institute
ISBN-10
0874202795
ISBN-13
9780874202793
eBay Product ID (ePID)
167538705

Product Key Features

Author
Deborah L. Brett, M. Leanne Lachman
Publication Name
Generation Y : Shopping and Entertainment in the Digital Age
Format
Trade Paperback
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
30 Pages

Dimensions

Item Length
10.5in
Item Height
0.2in
Item Width
7.2in
Item Weight
4.5 Oz

Additional Product Features

Target Audience
Scholarly & Professional
Topic
Real Estate / Commercial, Consumer Behavior, Sociology / General, Real Estate / General, General
Genre
Games & Activities, Business & Economics, Social Science

Item description from the seller

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Rarewaves USA CA

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