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Michael Schein The Hype Handbook: 12 Indispensable Success Secrets Fr (Hardback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
Publication Name
The Hype Handbook: 12 Indispensable Success Secrets From the Worl
Title
The Hype Handbook: 12 Indispensable Success Secrets From the Worl
EAN
9781260470130
ISBN
9781260470130
Publisher
Mcgraw-Hill Education
Format
Hardcover
Release Year
2021
Release Date
09/02/2021
Item Height
1.1in
Item Length
9.3in
Item Width
6.3in
Item Weight
15.3 Oz
Language
English
Country/Region of Manufacture
US
Genre
Business & Economics, Social Science
Author
Michael F. Schein
Publication Year
2021
Topic
Personal Success, Skills, Sociology / General, Sales & Selling / General
Number of Pages
224 Pages

About this product

Product Information

Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes--like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of a master Create a step-by-step "manifesto" Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques--and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
126047013x
ISBN-13
9781260470130
eBay Product ID (ePID)
27050083886

Product Key Features

Book Title
Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
Author
Michael F. Schein
Format
Hardcover
Language
English
Topic
Personal Success, Skills, Sociology / General, Sales & Selling / General
Publication Year
2021
Genre
Business & Economics, Social Science
Number of Pages
224 Pages

Dimensions

Item Length
9.3in
Item Height
1.1in
Item Width
6.3in
Item Weight
15.3 Oz

Additional Product Features

Lc Classification Number
Hm1196.S34 2020
Copyright Date
2021
Lccn
2020-038870
Dewey Decimal
153.852
Intended Audience
Trade
Dewey Edition
23

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