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Tim Koelzer Kristin Kurth Upstream Marketing (Hardback)
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eBay item number:335225376626
Item specifics
- Condition
- Book Title
- Upstream Marketing : Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
- Publication Name
- Upstream Marketing
- Title
- Upstream Marketing
- Subtitle
- Transform Your Business Using the Principles of Insight, Identity
- Format
- Hardcover
- EAN
- 9781626347519
- ISBN
- 9781626347519
- Publisher
- Greenleaf Book Group
- Genre
- Business & Economics
- Release Date
- 28/01/2021
- Release Year
- 2021
- Country/Region of Manufacture
- US
- Item Height
- 229mm
- Item Length
- 9in
- Language
- English
- Publication Year
- 2021
- Topic
- Marketing / General, Finance / General, General, Management
- Item Width
- 6in
- Number of Pages
- 304 Pages
About this product
Product Information
Many Ceos, Business Leaders, and Marketing Managers see their playing field as largely fixed and overemphasize downstream marketing, failing to embrace the power of upstream marketing to build strong brands and transform their business. In some cases, they've surrendered the foundational principles of marketing to the digital era, including an overreliance on marketing push tactics. The purpose of Upstream Marketing is to change that perspective and provide the principles, tools, and techniques to redefine the playing field and unlock growth. This book introduces the concept of upstream marketing, defines it, and establishes a new framework to drive growth, drawing on core principles of insight, identity, and innovation. These principles, when combined with six upstream marketing best practices and four business framing questions, facilitate a strategic approach to fulfilling customer needs and creating new market spaces. Book jacket.
Product Identifiers
Publisher
Greenleaf Book Group
ISBN-10
1626347514
ISBN-13
9781626347519
eBay Product ID (ePID)
13050396634
Product Key Features
Book Title
Upstream Marketing : Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Format
Hardcover
Language
English
Topic
Marketing / General, Finance / General, General, Management
Publication Year
2021
Genre
Business & Economics
Number of Pages
304 Pages
Dimensions
Item Length
9in
Item Width
6in
Additional Product Features
Copyright Date
2021
Target Audience
Trade
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335225376626
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