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MP ESSENTIALS OF MARKETING W/ STUDENT CD-ROM & APPS 2005 By Perreault & E. NEW
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- Buy It NowMP ESSENTIALS OF MARKETING W/ STUDENT CD-ROM & APPS 2005 By Perreault & E. NEW
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eBay item number:335343808629
Item specifics
- Condition
- ISBN-10
- 0073049204
- Publication Name
- McGraw-Hill/Irwin
- Type
- Paperback
- Number Of Pages
- 688
- Item Length
- 8.5 inches
- Item Width
- 1.23 inches
- Item Height
- 10.8 inches
- Item Weight
- 4.22 pounds
- ISBN
- 9780073049205
- Publication Year
- 2005
- Format
- Compact Disc / Hardcover
- Language
- English
- Book Title
- Essentials of Marketing Inventory Prepacks
- Features
- Revised
- Publisher
- McGraw-Hill Higher Education
- Genre
- Business & Economics
- Topic
- Marketing / General
About this product
Product Information
Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073049204
ISBN-13
9780073049205
eBay Product ID (ePID)
45177199
Product Key Features
Book Title
Essentials of Marketing Inventory Prepacks
Format
Compact Disc / Hardcover
Language
English
Features
Revised
Topic
Marketing / General
Publication Year
2005
Genre
Business & Economics
Dimensions
Item Length
10.8in.
Item Height
1.2in.
Item Width
8.5in.
Item Weight
67.2 Oz
Additional Product Features
Edition Description
Revised Edition
Edition Number
10
Table of Content
1. Marketing's Role in the Global Economy 2. Marketing's Role within the Firm or Nonprofit Organization 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Improving Decisions with Marketing Information 8. Elements of Product Planning for Goods and Services 9. Product Management and New-Product Development 10. Place and Development of Channel Systems 11. Distribution Customer Service and Logistics 12. Retailers, Wholesalers, and Their Strategy Planning 13. Promotion--Introduction to Integrated Marketing Communications 14. Personal Selling 15. Advertising and Sales Promotion 16. Pricing Objectives and Policies 17. Price Setting in the Business World 18. Developing Innovative Marketing Plans: Appraisal and Challenges Appendixes A. Economics Fundamentals B. Marketing Arithmetic C. Career Planning in Marketing
Copyright Date
2006
Target Audience
College Audience
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