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DRIVING AIRLINE BUSINESS STRATEGIES THROUGH EMERGING By Nawal K. Taneja *VG+* - Picture 1 of 1
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DRIVING AIRLINE BUSINESS STRATEGIES THROUGH EMERGING By Nawal K. Taneja *VG+*

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“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ”... Read moreabout condition
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Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
0754619710
Book Title
Driving Airline Business Strategies through Emerging Technology
Genre
TRANSPORTATION
ISBN
9780754619710
Subject Area
Transportation
Publication Name
Driving Airline Business Strategies Through Emerging Technology
Item Length
9.5 in
Publisher
Routledge
Subject
Aviation / General, Aviation / Commercial
Publication Year
2002
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.8 in
Author
Nawal K. Taneja
Item Width
6.5 in
Item Weight
17.4 Oz
Number of Pages
216 Pages

About this product

Product Information

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security.This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy.The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.

Product Identifiers

Publisher
Routledge
ISBN-10
0754619710
ISBN-13
9780754619710
eBay Product ID (ePID)
2287151

Product Key Features

Author
Nawal K. Taneja
Publication Name
Driving Airline Business Strategies Through Emerging Technology
Format
Hardcover
Language
English
Subject
Aviation / General, Aviation / Commercial
Publication Year
2002
Type
Textbook
Subject Area
Transportation
Number of Pages
216 Pages

Dimensions

Item Length
9.5 in
Item Height
0.8 in
Item Width
6.5 in
Item Weight
17.4 Oz

Additional Product Features

LCCN
2002-102526
Lc Classification Number
He9780.T36 2002
Table of Content
Contents: Challenges Driven by the Changing Airline Customer and Industry Dynamics: The changing airline customer; Industry dynamics. Opportunities Driven by Emerging Technology: Operational planning; Products development; Airline profitability measurements. Market Segmentation and Customer Relationship Management: Market segmentation; Customer relationship management. E-Business and its Application to Airlines: Overview of E-Business; Key drivers of E-Business. Opportunities Driven by Emerging Aircraft Technology: Long-haul international markets; Regional markets; Personal transportation. Forces Transforming the Air Cargo Market: Changing needs of shippers; Evolving industry structure; Bridling technology to redefine the air cargo market. Business Structures and Processes to Capitalize on Emerging Technology: Vision and role of technology; Business philosophies, structures, and systems. A Call for Action: Index.
Copyright Date
2002
Target Audience
College Audience
Illustrated
Yes

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