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WILD COMPANY: THE UNTOLD STORY OF BANANA REPUBLIC By Mel Ziegler & NEW

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-10
1451683480
Publication Name
Simon & Schuster
Type
Hardcover
ISBN
9781451683486
Book Title
Wild Company : the Untold Story of Banana Republic
Item Length
8.4in
Publisher
Simon & Schuster
Publication Year
2012
Format
Hardcover
Language
English
Item Height
1.1in
Author
Patricia Ziegler, Mel Ziegler
Genre
Design, Biography & Autobiography, Business & Economics
Topic
Entrepreneurship, Fashion & Accessories, Industries / Fashion & Textile Industry, Business
Item Width
5.5in
Item Weight
13.4 Oz
Number of Pages
224 Pages

About this product

Product Information

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life , a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time." A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
1451683480
ISBN-13
9781451683486
eBay Product ID (ePID)
117343818

Product Key Features

Book Title
Wild Company : the Untold Story of Banana Republic
Author
Patricia Ziegler, Mel Ziegler
Format
Hardcover
Language
English
Topic
Entrepreneurship, Fashion & Accessories, Industries / Fashion & Textile Industry, Business
Publication Year
2012
Genre
Design, Biography & Autobiography, Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
8.4in
Item Height
1.1in
Item Width
5.5in
Item Weight
13.4 Oz

Additional Product Features

Lc Classification Number
Hd9940.U6b369 2012
Reviews
[ Wild Company ] uncovers an entertaining and enlightening history that provides a new understanding of what has now become a ubiquitous brandĆ¢ā‚¬Ā¦. Wild Company gives us a reminder regarding the fickle nature of success in the world of entrepreneurs, and it does so with a friendly narrative that's difficult to set asideĆ¢ā‚¬Ā¦.You most certainly don't have to be a patron of the current Banana Republic to enjoy reading Wild Company ., [ Wild Company ] uncovers an entertaining and enlightening history that provides a new understanding of what has now become a ubiquitous brand.... Wild Company gives us a reminder regarding the fickle nature of success in the world of entrepreneurs, and it does so with a friendly narrative that's difficult to set aside....You most certainly don't have to be a patron of the current Banana Republic to enjoy reading Wild Company ., The warmly inspiring account of how a journalist and an artist stumbled into business and founded Banana Republic, one of the most successful clothing chains in retail history... Told as a dual-voiced narrative that alternates between Mel's and Patricia's points of view and illustrated throughout with sketches and images featured in the early catalogs, the story offers refreshing insight into the possibilities of achieving success and maintaining personal integrity in a hyperformulaic world. An unabashedly free-spirited celebration of the power of outside-the-box thinking., "This is a wonderful book, a book about joy and guts and art. Mel and Patricia understand that a store is far more than just a place to buy stuff and that a business is far more than a way to make a living." - Seth Godin, author of Linchpin, "The warmly inspiring account of how a journalist and an artist stumbled into business and founded Banana Republic, one of the most successful clothing chains in retail history... Told as a dual-voiced narrative that alternates between Mel's and Patricia's points of view and illustrated throughout with sketches and images featured in the early catalogs, the story offers refreshing insight into the possibilities of achieving success and maintaining personal integrity in a hyperformulaic world. An unabashedly free-spirited celebration of the power of outside-the-box thinking."- Kirkus Reviews, "[ Wild Company ] uncovers an entertaining and enlightening history that provides a new understanding of what has now become a ubiquitous brandĆ¢ā‚¬Ā¦. Wild Company gives us a reminder regarding the fickle nature of success in the world of entrepreneurs, and it does so with a friendly narrative that's difficult to set asideĆ¢ā‚¬Ā¦.You most certainly don't have to be a patron of the current Banana Republic to enjoy reading Wild Company ."- 800CEORead.com, Remarkable tale of creating one of the most cutting-edge fashion businesses in the world... a pleasure to read., "Remarkable tale of creating one of the most cutting-edge fashion businesses in the world... a pleasure to read." - Publishers Weekly, This inspiring history offers a good reminder that the invention and dedication apparent in current tech start-ups is nothing new... Highly recommended., This is a wonderful book, a book about joy and guts and art. Mel and Patricia understand that a store is far more than just a place to buy stuff and that a business is far more than a way to make a living.
Copyright Date
2012
Lccn
2012-030040
Dewey Decimal
381/.456870973
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

Item description from the seller

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  • Great

    Loved this book, condition was great!

    Verified purchase: YesCondition: Pre-Owned

  • I'd say the title says it all.

    Very interesting story about the origination of the fabulous (original) Banana Republic Travel and Safari Company.

    Verified purchase: YesCondition: NewSold by: alibrisbooks

  • a blast

    Too bad they fall into gap, they deserved better. Shame on mickey the grabber, small time midget

    Verified purchase: YesCondition: Pre-OwnedSold by: booksandmoregalore