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Public Relations Writing: The Essentials of ..., Bivins
US $7.99
ApproximatelyC $10.95
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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Get it between Wed, Jul 30 and Fri, Aug 1 to 94104.
Located in: Montgomery Illinois, United States
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eBay item number:354620789519
Item specifics
- Condition
- Book Title
- Public Relations Writing: The Essentials of Style and Format
- ISBN
- 0073511986
- EAN
- 9780073511986
- Date of Publication
- 2010-03-02
- Release Title
- Public Relations Writing: The Essentials of Style and Format
- Artist
- Bivins
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0073511986
ISBN-13
9780073511986
eBay Product ID (ePID)
78043587
Product Key Features
Number of Pages
352 Pages
Language
English
Publication Name
Public Relations Writing : the Essentials of Style and Format
Publication Year
2010
Subject
Public Relations
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
17.8 Oz
Item Length
9.1 in
Item Width
7.3 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2009-052619
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
808/.066659
Synopsis
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences., This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
LC Classification Number
HM1221.B538 2011
Item description from the seller
Seller feedback (270,634)
- f***f (1590)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- p***m (268)- Feedback left by buyer.Past monthVerified purchaseA+ Highest Rating for this transaction. Nova Classic Volume 2 - Marvel / Paperback - condition & quality look really good, ALMOST NEW even better than described. Shipping was Fast (1 week) / packaging was thin mylar mailer, but no visible damage to book. Great price AND free shipping. I buy here often, and this transaction was flawless. 5 STARS
- e***n (2240)- Feedback left by buyer.Past monthVerified purchaseExcellent seller. Great communication , fast delivery, extra care in packing for shipment 📦, great price 💰, Came as shown in photo📸, I would do repeat buys in 1 sec with this seller. AAAA ++++. 5 st🌟rs. <(•🪖•)>
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