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Logo Modernism, Hardcover by Müller, Jens (EDT); Wiedemann, Julius (EDT); Rem...
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- Buy It NowLogo Modernism, Hardcover by Müller, Jens (EDT); Wiedemann, Julius (EDT); Rem...
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eBay item number:354954093789
Item specifics
- Condition
- ISBN
- 9783836545303
- Book Title
- Logo Modernism
- Publisher
- Taschen
- Item Length
- 15.2 in
- Publication Year
- 2015
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.9 in
- Genre
- Design, Business & Economics
- Topic
- Graphic Arts / Branding & Logo Design, Public Relations, Graphic Arts / Commercial & Corporate, Graphic Arts / General
- Item Weight
- 122.4 Oz
- Item Width
- 10.1 in
- Number of Pages
- 432 Pages
About this product
Product Identifiers
Publisher
Taschen
ISBN-10
3836545306
ISBN-13
9783836545303
eBay Product ID (ePID)
212695705
Product Key Features
Book Title
Logo Modernism
Number of Pages
432 Pages
Language
English
Topic
Graphic Arts / Branding & Logo Design, Public Relations, Graphic Arts / Commercial & Corporate, Graphic Arts / General
Publication Year
2015
Illustrator
Yes
Genre
Design, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.9 in
Item Weight
122.4 Oz
Item Length
15.2 in
Item Width
10.1 in
Additional Product Features
Intended Audience
Trade
Reviews
...Almost limitless as a logo archive for the period, TASCHEN's Logo Modernism means business about the business of good design., ...blockbuster new book Logo Modernism...is a beautiful distillation of modernist ideals rendered in their most superbly crafted way., This fantastic collection of handsome logos testifies to the enduring power of clean, crisp, universally symbolic design language that is a far cry from the often trendy, cheesy, puffed-up corporate branding that exists today. [...] Logo Modernism is a brilliant catalog of what good corporate logo design looks like., ...This book is not only full-to-bursting with hugely important logos, it is physically huge!... If you have an interest in social, cultural or corporate history, this is an unrivalled resource and deserves a place on your shelves (if it will fit).
Dewey Edition
23
Dewey Decimal
741.6
Edition Description
Multilanguage edition
Synopsis
Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity., Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design . This unprecedented TASCHEN publication, authored by Jens Müller , brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity . Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic . Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski , and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968 . An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form., Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form., Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens M ller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens M ller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
LC Classification Number
NC997
Copyright Date
2015
ebay_catalog_id
4
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eBay item number:354954093789
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Most relevant reviews
- Jun 20, 2018
Five stars for the book, it arrived brand new in shrink wrap as expected
Verified purchase: YesCondition: NewSold by: marci*s_books
- Dec 11, 2019
A must have for graphic designers
Verified purchase: YesCondition: NewSold by: greatbookprices2
- Aug 19, 2020
Great Book
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- Apr 13, 2017
Good
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