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W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Artic...

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Last updated on Mar 19, 2024 08:36:47 EDTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
ISBN
9781633694774
Publication Year
2017
Format
Hardcover
Language
English
Book Title
W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
Author
W. Chan Kim, Renée A. Mauborgne
Item Length
8.2 in
Publisher
Harvard Business Review Press
Genre
Business & Economics
Topic
Development / Business Development, Management, Strategic Planning
Item Width
5.5 in
Item Weight
8.5 Oz
Number of Pages
224 Pages

About this product

Product Information

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide-tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework-and help you implement it in your organization. This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1633694771
ISBN-13
9781633694774
eBay Product ID (ePID)
240436547

Product Key Features

Book Title
W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
Author
W. Chan Kim, Renée A. Mauborgne
Format
Hardcover
Language
English
Topic
Development / Business Development, Management, Strategic Planning
Publication Year
2017
Genre
Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
8.2 in
Item Width
5.5 in
Item Weight
8.5 Oz

Additional Product Features

Intended Audience
Trade
Reviews
PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist li>A bestseller across 5 continents More than 3.6 million copies sold worldwide Now in 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY : " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist A bestseller across 5 continents More than 4 million copies sold worldwide Now in 49 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting, PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY : " Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist A bestseller across 5 continents More than 3.6 million copies sold worldwide Now in 44 languages A Wall Street Journal , BusinessWeek , and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade Inducted into the Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting

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