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Customer Relationship Management : A Global Perspective, Hardcover by Raab, G...
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Located in: Jessup, Maryland, United States
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eBay item number:355685747419
Item specifics
- Condition
- Book Title
- Customer Relationship Management : A Global Perspective
- ISBN
- 9780754671565
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Customer Relationship Management : a Global Perspective
- Item Height
- 1.1in.
- Item Length
- 9.6in.
- Publisher
- Routledge
- Item Width
- 6.3in.
- Item Weight
- 20 Oz
- Number of Pages
- 216 Pages
About this product
Product Information
CRM: A Global Perspective combines both a theoretical viewpoint with a practical viewpoint which allows the student to understanding the philosophy and importance of CRM, and to also understand how leading companies in the world are utilizing CRM in order to improve their customer retention and overall profitability.
Product Identifiers
Publisher
Routledge
ISBN-10
0754671569
ISBN-13
9780754671565
eBay Product ID (ePID)
64121364
Product Key Features
Publication Name
Customer Relationship Management : a Global Perspective
Format
Hardcover
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
216 Pages
Dimensions
Item Length
9.6in.
Item Height
1.1in.
Item Width
6.3in.
Item Weight
20 Oz
Additional Product Features
Lc Classification Number
Hf5415.5
Table of Content
Contents: Customer relationship management - Global and local dimensions; Customer orientation; Product quality; Customer satisfaction; Customer retention; Customer value; Customer relationship management and Balanced Scorecard (BSC); Challenges for global customer relationship management; Case Studies on customer relationship management; Literature index; Subject index.
Copyright Date
2010
Target Audience
College Audience
Topic
Customer Relations, Management
Lccn
2007-046694
Dewey Decimal
658.8/12
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
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eBay item number:355685747419
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