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Customer Relationship Management : A Global Perspective, Hardcover by Raab, G...

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Last updated on May 28, 2024 02:44:18 EDTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Book Title
Customer Relationship Management : A Global Perspective
ISBN
9780754671565
Publication Year
2016
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Customer Relationship Management : a Global Perspective
Item Height
1.1in.
Author
Riad A. Ajami, Gerhard Raab, G. Jason Goddard
Item Length
9.6in.
Publisher
Routledge
Item Width
6.3in.
Item Weight
20 Oz
Number of Pages
216 Pages

About this product

Product Information

CRM: A Global Perspective combines both a theoretical viewpoint with a practical viewpoint which allows the student to understanding the philosophy and importance of CRM, and to also understand how leading companies in the world are utilizing CRM in order to improve their customer retention and overall profitability.

Product Identifiers

Publisher
Routledge
ISBN-10
0754671569
ISBN-13
9780754671565
eBay Product ID (ePID)
64121364

Product Key Features

Author
Riad A. Ajami, Gerhard Raab, G. Jason Goddard
Publication Name
Customer Relationship Management : a Global Perspective
Format
Hardcover
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
216 Pages

Dimensions

Item Length
9.6in.
Item Height
1.1in.
Item Width
6.3in.
Item Weight
20 Oz

Additional Product Features

Lc Classification Number
Hf5415.5
Table of Content
Contents: Customer relationship management - Global and local dimensions; Customer orientation; Product quality; Customer satisfaction; Customer retention; Customer value; Customer relationship management and Balanced Scorecard (BSC); Challenges for global customer relationship management; Case Studies on customer relationship management; Literature index; Subject index.
Copyright Date
2010
Target Audience
College Audience
Topic
Customer Relations, Management
Lccn
2007-046694
Dewey Decimal
658.8/12
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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