Back to home page
|Listed in category:

Picture 1 of 5

Picture 1 of 5
Picture 2 of 5
Picture 3 of 5
Picture 4 of 5
Picture 5 of 5
Have one to sell?
Sell it yourself

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns U

juliasgomez
(162)
Seller's other items
Contact seller
US $7.00
ApproximatelyC $9.68
or Best Offer
Condition:
Good
Breathe easy. Returns accepted.
Shipping:
Free USPS Media MailTM.
Located in: Los Angeles, California, United States
Delivery:
Estimated between Thu, Aug 28 and Thu, Sep 4
Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared paymentcleared payment - opens in a new window or tab. Delivery times may vary, especially during peak periods.
Returns:
14 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Payments:
     Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:356180311770
Last updated on Mar 31, 2025 11:52:15 EDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Series
Oxford
Book Title
IMC, the Next Generation Five Steps for Delivering Value and Mea
Source Language
English
Country/Region of Manufacture
United States
ISBN
9780071416627

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071416625
ISBN-13
9780071416627
eBay Product ID (ePID)
2462061

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
IMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Publication Year
2003
Subject
Marketing / General, Business Communication / General, Consumer Guides, Customer Relations, Advertising & Promotion
Type
Not Available
Author
Heidi Schultz, Don E. Schultz
Subject Area
Reference, Business & Economics
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
26.3 Oz
Item Length
9.3 in
Item Width
6.2 in

Additional Product Features

LCCN
2003-003687
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.8
Intended Audience
Trade
Synopsis
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminal Integrated Marketing Communications . In IMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships ", Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminal Integrated Marketing Communications . In IMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today's IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships
LC Classification Number
HF5415.S3595 2003

Item description from the seller

About this seller

juliasgomez

92.1% positive feedback•784 items sold

Joined Apr 2022
Visit storeContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.7
Reasonable shipping cost
4.3
Shipping speed
4.8
Communication
4.7

Seller feedback (182)

All ratings
Positive
Neutral
Negative
  • k***i (162)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Never received item because seller canceled the order. Seller reached out and said item was accidentally listed and suggested I pick something else from her closet without offering refund. I requested refund immediately. Seller canceled order and reported to eBay that I requested that the order be canceled as the reason. Upon reading seller feedback, this seems to happen relatively frequently for the seller.
    Agua by Agua Bendita Women’s Hortensia Floral Cotton Midi Dress Size Small 6 (#356983864519)
  • p***w (442)- Feedback left by buyer.
    Past month
    Verified purchase
    Accurate description. Rapid shipping.
    Orvis Mens Top Orange Short Sleeve Chambray Woven Tech Work Shirt Size Medium (#356937124706)
  • s***s (443)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The seller was so great in allowing me to return the suit because it was too big for me
    J.Crew L69701 Women's Pink Seersucker One Shoulder Ruffle Tank Swimsuit Size 12 (#355828604148)
See all feedback

More to explore: