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Align : Get Your Team on the Same Page, Discover Clients' Needs, Develop Bett...
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eBay item number:356830574391
Item specifics
- Condition
- ISBN
- 9780486816456
About this product
Product Identifiers
Publisher
Dover Publications, Incorporated
ISBN-10
0486816451
ISBN-13
9780486816456
eBay Product ID (ePID)
20038309935
Product Key Features
Book Title
Align : Get Your Team on the Same Page, Discover Clients' Needs, Develop Better Products
Number of Pages
272 Pages
Language
English
Topic
Customer Relations, Conflict Resolution & Mediation, Management Science
Publication Year
2019
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Weight
17.1 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2018-021717
Dewey Edition
23
Dewey Decimal
658.8/12
Table Of Content
Contents Preface Acknowledgments Chapter One: The Power of Preparation Chapter Two: Roles and Responsibilities Chapter Three: Customer Alignment Meetings Chapter Four: Goals Chapter Five: Mind-Set Chapter Six: How Not to Align Chapter Seven: Aligning Skills: Questioning Chapter Eight: The Art of Questioning, Continued Chapter Nine: Aligning Skills: Listening Chapter Ten: Aligning Skills: Making a Record Chapter Eleven: Aligning Skills: Beyond the Basics Chapter Twelve: People Chapter Thirteen: Planning a Customer Alignment Meeting Chapter Fourteen: Reviewing a Customer Alignment Meeting Chapter Fifteen: The Day after a Customer Alignment Meeting Chapter Sixteen: Bringing It All Together Chapter Seventeen: Common Meeting Traps and How to Avoid Them Chapter Eighteen: Final Thoughts Appendix Bibliography About the Author
Synopsis
"Understanding what customers want is neither easy nor obvious -- but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs.You will learn how to cultivate an aligning mind-set within your company and among your own team by defining clear roles for each member. In addition to step-by-step guides for running customer alignment meetings, the book outlines specific skills for improving engagement with customers. Based on concepts of proven effectiveness, these tools will help transform a disparate group into a unified team of professionals working toward the same goal of discovering valuable customer insights.""In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why. In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Altera's understanding of customers' needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book."" -- Richard Cliff, CTO, Altera Corporation", Understanding what customers want is essential for all companies in the business-to-business field. This original guide shows how to run face-to-face meetings to solicit feedback from clients on their needs., Understanding what customers want is neither easy nor obvious -- but it is essential for all companies. In this guide, expert Laura Reese walks you through the pitfalls and possibilities of customer interactions. Focusing on business-to-business fields, she demonstrates how to run face-to-face meetings that solicit valuable feedback and shares simple techniques for unlocking meaningful insights into a client's needs. You will learn how to cultivate an aligning mind-set within your company and among your own team by defining clear roles for each member. In addition to step-by-step guides for running customer alignment meetings, the book outlines specific skills for improving engagement with customers. Based on concepts of proven effectiveness, these tools will help transform a disparate group into a unified team of professionals working toward the same goal of discovering valuable customer insights. "In the world of product development, be it semiconductors or anything else for that matter, big bets are placed on building the product the customer really needs. At Altera, Laura Reese energetically engaged on a mission to master the art of understanding what the customer really truly wants, digging through the layers of what to get to the far more valuable understanding of why . In this journey she developed a strategy for customer engagement to overcome the challenges of confirmation bias and other aspects of human nature-driven obstacles to the truth. In doing so, she created intellectual honesty in Altera's understanding of customers' needs, leading to some of the best products Altera has ever produced. The techniques she describes are applicable to any kind of uncovering exercise required to achieve an understanding of what is really required. I am delighted that she has been able to share her insights through this book." -- Richard Cliff, CTO, Altera Corporation
LC Classification Number
HF5415.5.R4354 2019
Item description from the seller
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- c***m (410)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1483)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
- y***t (1862)- Feedback left by buyer.Past 6 monthsVerified purchaseI purchase the Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth on January 22nd and it took five days which was January 27th to confirm my order, provide a tracking . Once, that happend the textbook sat somewhere 4 more days before it was shipped , it was suppose to arrive Monday, January 3rd, Great seller. Great price, As described, Packed well.Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth,... (#384492381860)
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Seller feedback (384,155)
- c***m (410)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1483)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
- y***t (1862)- Feedback left by buyer.Past 6 monthsVerified purchaseI purchase the Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth on January 22nd and it took five days which was January 27th to confirm my order, provide a tracking . Once, that happend the textbook sat somewhere 4 more days before it was shipped , it was suppose to arrive Monday, January 3rd, Great seller. Great price, As described, Packed well.Veterinary Assisting Fundamentals & Applications, Hardcover by Vanhorn, Beth,... (#384492381860)