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Disaster in Dearborn: The Story of the Edsel (Hardback or Cased Book)
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- Buy It NowDisaster in Dearborn: The Story of the Edsel (Hardback or Cased Book)
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Located in: Grand Rapids, Michigan, United States
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Estimated between Wed, Jun 26 and Mon, Jul 1 to 43230
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eBay item number:362666603484
Item specifics
- Condition
- EAN
- 9780804746540
- ISBN
- 0804746540
- Binding
- TC
- Book Title
- Disaster in Dearborn: The Story of the Edsel
- Subject Area
- Transportation, Business & Economics, History
- Publication Name
- Disaster in Dearborn : the Story of the Edsel
- Publisher
- Stanford University Press
- Item Length
- 10 in
- Subject
- Industries / Automobile Industry, Marketing / General, Automotive / History, United States / 20th Century
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 20.5 Oz
- Item Width
- 7 in
- Number of Pages
- 240 Pages
About this product
Product Information
Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models. The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish. In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel--as this book demonstrates in its surprising conclusion--was actually a modest success that deserved continued management support.
Product Identifiers
Publisher
Stanford University Press
ISBN-10
0804746540
ISBN-13
9780804746540
eBay Product ID (ePID)
2255453
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Disaster in Dearborn : the Story of the Edsel
Publication Year
2002
Subject
Industries / Automobile Industry, Marketing / General, Automotive / History, United States / 20th Century
Type
Textbook
Subject Area
Transportation, Business & Economics, History
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
20.5 Oz
Item Length
10 in
Item Width
7 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2002-009080
Dewey Edition
21
Reviews
For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."— Automotive Design and Production, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."-- Automotive Design and Production, Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."— Library Journal, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."-- Library Journal, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."— The Philadelphia Inquirer, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."-- Road and Track, Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."— The Philadelphia Inquirer, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . .Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."-The Philadelphia Inquirer, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."-- Road and Track "With a number of great black-and-white illustrations accompanying this interesting story, Bonsall has created a winning tribute to an unfortunate loser."-- Choice "Easy to read, and packed with many rare photos, Bonsall's book is a must-read for any automotive enthusiast."-- Artvoice, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."-Library Journal, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."— Road and Track, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."- The Philadelphia Inquirer, "Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."-James A. Ward, University of Tennessee at Chattanooga, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to beDisaster in Dearbornis a good place to start."-Automotive Design and Production, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."- Automotive Design and Production, Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."— Road and Track, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."- Library Journal, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."- Road and Track, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . . Disaster in Dearborn . . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."-- The Philadelphia Inquirer, "Bonsall's book is sure to appeal to the dedicated car fancier and the armchair historian in all of us."-Road and Track, Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."—James A. Ward, University of Tennessee at Chattanooga, "Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."--James A. Ward, University of Tennessee at Chattanooga, "Thomas E. Bonsall, a veteran author of automobile histories, revisits the scene of [the] wreck and supplies an interesting thesis . . . .Disaster in Dearborn. . . .is lavishly illustrated, with dozens of pictures of real Edsels and sketches of Edsels that might have been."-The Philadelphia Inquirer, "Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel's death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies. It adds a great deal to our understanding of one of the twentieth century's biggest corporate disasters."—James A. Ward, University of Tennessee at Chattanooga, "For those struggling to make sense of the product plan, the corporate culture, the automotive landscape, or how the modern Ford Motor Company came to be Disaster in Dearborn is a good place to start."— Automotive Design and Production, "Bonsall's success is in an attention to details of development of the car and the book's rich illustrations. . . . These provide the best context for the Edsel story and serve to remind us that our largest companies can at times become hopelessly out of step with their customers."— Library Journal
Illustrated
Yes
Dewey Decimal
629.222/2
Lc Classification Number
Tl215.E37b66 2002
Copyright Date
2002
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:362666603484
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Item location:
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Product ratings and reviews
Most relevant reviews
- Jun 05, 2012
Excellent, accurate description of corporate mistakes, and folly.
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