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Tap : Unlocking the Mobile Economy, Paperback by Ghose, Anindya, Like New Use...
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ApproximatelyC $28.51
- Buy It NowTap : Unlocking the Mobile Economy, Paperback by Ghose, Anindya, Like New Use...
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Located in: Jessup, Maryland, United States
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- 96.8% positive feedback
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eBay item number:363653884733
Item specifics
- Condition
- ISBN
- 9780262536059
- Book Title
- Tap : Unlocking the Mobile Economy
- Item Length
- 8.8in
- Publisher
- MIT Press
- Publication Year
- 2018
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Technology & Engineering, Computers, Business & Economics
- Topic
- Mobile & Wireless Communications, Marketing / General, Consumer Behavior, Internet / General
- Item Width
- 5.6in
- Item Weight
- 11.3 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap , Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge--a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap , he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Product Identifiers
Publisher
MIT Press
ISBN-10
0262536056
ISBN-13
9780262536059
eBay Product ID (ePID)
18038299601
Product Key Features
Book Title
Tap : Unlocking the Mobile Economy
Format
Trade Paperback
Language
English
Topic
Mobile & Wireless Communications, Marketing / General, Consumer Behavior, Internet / General
Publication Year
2018
Genre
Technology & Engineering, Computers, Business & Economics
Number of Pages
240 Pages
Dimensions
Item Length
8.8in
Item Height
0.7in
Item Width
5.6in
Item Weight
11.3 Oz
Additional Product Features
Age Range
18
Lc Classification Number
Hf5548.34.G46 2018
Copyright Date
2017
Target Audience
Trade
Lccn
2016-043788
Dewey Decimal
381.142
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:363653884733
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