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Fashion & Luxury Marketing, Paperback by Solomon, Michael R.; Mrad, Mona, Lik...
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- Buy It NowFashion & Luxury Marketing, Paperback by Solomon, Michael R.; Mrad, Mona, Lik...
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Located in: Jessup, Maryland, United States
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- 96.8% positive feedback
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eBay item number:363813334748
Item specifics
- Condition
- Book Title
- Fashion & Luxury Marketing
- ISBN
- 9781526419255
- Publication Year
- 2022
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Fashion and Luxury Marketing for Consumers
- Item Length
- 9.7in
- Publisher
- SAGE Publications, The Limited
- Item Width
- 7.4in
- Item Weight
- 25.8 Oz
- Number of Pages
- 408 Pages
About this product
Product Information
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor's manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526419254
ISBN-13
9781526419255
eBay Product ID (ePID)
5050433647
Product Key Features
Publication Name
Fashion and Luxury Marketing for Consumers
Format
Trade Paperback
Language
English
Publication Year
2022
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Length
9.7in
Item Width
7.4in
Item Weight
25.8 Oz
Additional Product Features
Lc Classification Number
Hd9940.A2
Reviews
'What a fantastic book! All key fashion marketing concepts, models and strategies are covered and directly applied to the contemporary fashion industry, making it a rare and valuable resource. A must-have for all students and lecturers across all fashion business courses!'
Table of Content
SECTION I: Introduction to Fashion MarketingChapter 1: Fashion Marketing: An introductionChapter 2: The Big Picture of the Fashion IndustryChapter 3: Understanding Fashion ChangeChapter 4: Ethical and Sustainable FashionSECTION II: Fashion Marketing StrategyChapter 5: Strategic Planning and Marketing InsightsChapter 6: Segmentation, Targeting and PositioningSECTION III: How Consumers Think About and Choose FashionChapter 7: Micro Factors: Perception, Learning and AttitudesChapter 8: Individual Consumer Dynamics: Motivation and the Self-ConceptChapter 9: Macro Factors: Group and Social Influence and Fashion Opinion LeadershipSECTION IV: Applying the Marketing MixChapter 10: Product Development, Branding and PricingChapter 11: Fashion Marketing CommunicationsChapter 12: Fashion Retailing and Distribution
Copyright Date
2022
Topic
Marketing / General, Economics / General
Lccn
2021-946025
Dewey Decimal
746.920688
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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eBay item number:363813334748
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