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eBay item number:363882422143
Last updated on Jun 16, 2024 21:24:26 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781633887558
Book Title
Dealer : How One California Dealership Fueled the Rise of Ferrari in America
Item Length
9.4 in
Publisher
Prometheus Books, Publishers
Publication Year
2022
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.7 in
Author
Jim Ciardella
Genre
Transportation, Business & Economics
Topic
Industries / Automobile Industry, Automotive / History, Commerce, Automotive / Antique & Classic
Item Width
6.3 in
Item Weight
13.9 Oz
Number of Pages
200 Pages

About this product

Product Information

When Ferrari of Los Gatos opened, few people could afford an expensive sports car. In 1976, the average annual income was $12,686, and a new home cost about $48,000. Motorists in California could only buy gas on odd or even-numbered days based on the last digit of their license plate, due to the global oil crisis. Times were tough, and people were hesitant to take chances, especially with a car that cost more than a house. At the same time, Brian Burnett and his friend Richard Rivoir had the idea of starting a Ferrari dealership. The Dealer is the story of how one dealership, Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Even Enzo Ferrari himself took notice, flying Brian and the other dealers to Italy to show his appreciation for their success. Customers included movie stars, sports celebrities, entertainers, and some with unusual sources of income and a strong desire for a low profile. Along the way, the two men made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye. Author Jim Ciardella shows readers a part of Ferrari that no one has even seen, with behind-the-scenes stories as told to him by Richard Rivoir and Brian Burnett, their customers and employees, and other North American dealers who all rode high and eventually burned out on selling fast cars.

Product Identifiers

Publisher
Prometheus Books, Publishers
ISBN-10
1633887553
ISBN-13
9781633887558
eBay Product ID (ePID)
4050404704

Product Key Features

Book Title
Dealer : How One California Dealership Fueled the Rise of Ferrari in America
Author
Jim Ciardella
Format
Hardcover
Language
English
Topic
Industries / Automobile Industry, Automotive / History, Commerce, Automotive / Antique & Classic
Publication Year
2022
Illustrator
Yes
Genre
Transportation, Business & Economics
Number of Pages
200 Pages

Dimensions

Item Length
9.4 in
Item Height
0.7 in
Item Width
6.3 in
Item Weight
13.9 Oz

Additional Product Features

Lc Classification Number
Hf5439.A8c55 2022
Reviews
"As a former long-time resident of the Los Gatos area I spent a lot of time hanging out at Ferrari of Los Gatos and I even bought and sold a few cars there. This terrific book provides the fascinating history that I did not know behind the legendary dealership in a very entertaining way." - Mike Gulett, founder of My Car Quest, "I knew Richard Rivoir and Brian Burnett over the years and their story is worthy of sharing."- Bruce Meyer, The Car Guy's Car Guy, NetGalley Review: 4 starsLast updated on 08 Jun 2022""The Dealer: How One California Dealership Fueled The Rise of Ferrari's Cars In America" is a slim and quick read written by Jim Ciardella to be published under the Prometheus imprint. I am most grateful to the publishers for providing me with an ARC for review. I found this book charming, taken on its own terms. The subject is a famously successful Ferrari franchise in the United States and its twenty year history of successful innovation. The narrative is anecdotal in nature, but the author achieves his purpose principally through his access to the colorful characters who populated this story. Everything from entrepreneurs and eccentric clients to Enzo Ferrari himself keep things moving along. I have a very personal reason for being drawn to this tale, and that is that my father was a successful car salesman for most of his life, and as a consequence of this I grew up around the colorful characters that populated many of the dealerships my father worked at. Nothing in this book surprised me, but much of it delighted me in that the tale (tragic in some ways) is told with humor, compassion and an understanding that most people are not immersed in the inner workings of automobile dealerships as they existed pre-Covid. Nonetheless, the author is skilled at drawing his tale out without submersing us in unintelligible economic or mechanical details. This is a story of wheelers and dealers at a boom time in the history of the internal combustion engine. Many of us lived this on the periphery as we grew up and became fascinated with cars. This book is a sort of loving homage to them."--William Harris, consumer reviewer
Target Audience
Trade
Lccn
2021-054677
Dewey Decimal
629.2220979473
Dewey Edition
23

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  • by ferrariyes
    Oct 09, 2023

    What a ride!!

    I really enjoyed reading this story, although it makes me think less of corporate Ferrari for the way they treated him and ran their number one dealer in America out of business because he wouldn’t sell out to them and help them close down other dealerships. I still love their cars though- moving works of art!!

    Verified purchase: YesCondition: NewSold by: greatbookprices1

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