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Foundations of Marketing by John Fahy, David Jobber (Paperback, 2012)

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GBP 12.00

ApproximatelyC $20.90

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Located in: Castlederg, United Kingdom

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eBay item number:363996676495

Item specifics

Condition: Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ... Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

ISBN: 9780077137014

Publication Year: 2012

Type: Textbook

Format: Paperback

Language: English

Publication Name: Foundations of Marketing

Item Height: 264mm

Author: John Fahy, David Jobber

Publisher: Mcgraw-Hill Education

Item Width: 198mm

Subject: Business, Economy & Industry, Marketing

Item Weight: 1g

Number of Pages: 400 Pages

About this product

Product Information

Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals would make in response to their customers. Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing service segment of the world economy. Bang up to date with new cases and examples, the book covers European examples from all corners of the region, including Germany, Sweden, Denmark, France, Switzerland, the UK and Ireland, without ignoring the prevalence of US and global brands in contemporary culture. The book retains the popular Marketing Spotlight and Marketing in Action features, showcasing brands as diverse as Lady Gaga, Guinness and Gap. New Social Media boxes cover LinkedIn, Facebook, Groupon and more. The fourth edition's case studies are all new, featuring brands from varying segments and countries, including H and M, Subway, Carlsberg, Rolex and Jamie Oliver. The new edition is supported by a superlative resource package to support lecturers and students, with exciting new videos linked to the case material, case and tutorial support and the integration of McGraw-Hill's Connect learning solution. Connect offers gradeable interactive activities, cases, self study quizzes, and a variety of tools to help students to master their marketing module.

Product Identifiers

Publisher

Mcgraw-Hill Education

ISBN-10

0077137019

ISBN-13

9780077137014

eBay Product ID (ePID)

111479489

Product Key Features

Author

John Fahy, David Jobber

Publication Name

Foundations of Marketing

Format

Paperback

Language

English

Subject

Business, Economy & Industry, Marketing

Publication Year

2012

Type

Textbook

Number of Pages

400 Pages

Dimensions

Item Height

264mm

Item Width

198mm

Weight

832g

Height

264mm

Width

195mm

Item Weight

Additional Product Features

Title_Author

John Fahy, David Jobber

Spine

20mm

Genre

Business, Accounting & Vocational: Textbooks & Study Guides

Country/Region of Manufacture

United States

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:363996676495

Shipping and handling

Item location:

Castlederg, United Kingdom

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GBP 18.98 (approx C $33.06)	See import charges at checkout	United States	Expedited Shipping (International Priority Shipping)	Estimated between Thu, Jun 27 and Fri, Jul 5 to 43230

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