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Nutella World: 50 Years of Innovation by Gigi Padovani: Used
US $15.27
ApproximatelyC $20.96
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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Free Standard Shipping.
Located in: Sparks, Nevada, United States
Delivery:
Estimated between Wed, Jul 23 and Mon, Jul 28
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:364050086870
Item specifics
- Condition
- Publication Date
- 2015-07-07
- ISBN
- 9780847845859
About this product
Product Identifiers
Publisher
Rizzoli International Publications, Incorporated
ISBN-10
0847845850
ISBN-13
9780847845859
eBay Product ID (ePID)
202620626
Product Key Features
Book Title
Nutella World : 50 Years of Innovation
Number of Pages
308 Pages
Language
English
Topic
Intellectual Property / Trademark, Regional & Ethnic / Italian, History, Specific Ingredients / General
Publication Year
2015
Illustrator
Yes
Genre
Law, Cooking
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
14.7 Oz
Item Length
5.6 in
Item Width
8.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-958348
Dewey Edition
23
Dewey Decimal
641.3/454
Synopsis
Published on the occasion of the 50th anniversary since its invention, the book traces the history of the world's most famous hazelnut chocolate spread and the work of the Ferrero family, who for generations have been dedicated to producing sweetness. From Alba, a small town in Piedmont whose only source of wealth was hazelnuts, Nutella has won the hearts and taste buds of millions of consumers around the world. The reasons for this success are not only the great attention to raw materials and quality, but also the ability to gather around him the affection of millions of fans. In the book, the secrets of production and communication, brand identity, a playlist of Nutella quotes by its fans and an illustrated chronology of the history of the product. The volume is completed by a color insert of photographic images that trace the history of Nutella., The story behind everyone's favorite snack--Nutella. Nutella has its roots in a simple hazelnut and chocolate paste sold as Pasta Gianduja by Pietro Ferrero at his bakery in Alba, the center of Italy's hazelnut-producing region in the Piedmont. While originally sold as a solid block, Ferrero started offering a creamy version called Supercrema in 1951. In 1964, Ferrero's son Michele reformulated Supercrema and launched it throughout Europe as Nutella--a name easy to understand and remember in the greatest number of languages. Nutella was an instant hit and is one of the first Italian products to have spread across the world.On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyzes the key moments of the industry's strategies--innovation, internationalization, a good relationship with the consumers--which have made Nutella a legend to this day. This is a lesson that excellence lasts.
LC Classification Number
TP439.5.H39
Item description from the seller
Seller feedback (511,906)
- m***m (2282)- Feedback left by buyer.Past monthVerified purchaseI’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
- a***n (43)- Feedback left by buyer.Past 6 monthsVerified purchaseMistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
- n***c (94)- Feedback left by buyer.Past monthVerified purchaseseller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.
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