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Nutella World: 50 Years of Innovation by Gigi Padovani: Used

US $15.27
ApproximatelyC $20.96
Condition:
Good
Breathe easy. Returns accepted.
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Located in: Sparks, Nevada, United States
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eBay item number:364050086870
Last updated on Jul 10, 2025 16:49:11 EDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Publication Date
2015-07-07
ISBN
9780847845859

About this product

Product Identifiers

Publisher
Rizzoli International Publications, Incorporated
ISBN-10
0847845850
ISBN-13
9780847845859
eBay Product ID (ePID)
202620626

Product Key Features

Book Title
Nutella World : 50 Years of Innovation
Number of Pages
308 Pages
Language
English
Topic
Intellectual Property / Trademark, Regional & Ethnic / Italian, History, Specific Ingredients / General
Publication Year
2015
Illustrator
Yes
Genre
Law, Cooking
Author
Gigi Padovani
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
14.7 Oz
Item Length
5.6 in
Item Width
8.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2014-958348
Dewey Edition
23
Dewey Decimal
641.3/454
Synopsis
Published on the occasion of the 50th anniversary since its invention, the book traces the history of the world's most famous hazelnut chocolate spread and the work of the Ferrero family, who for generations have been dedicated to producing sweetness. From Alba, a small town in Piedmont whose only source of wealth was hazelnuts, Nutella has won the hearts and taste buds of millions of consumers around the world. The reasons for this success are not only the great attention to raw materials and quality, but also the ability to gather around him the affection of millions of fans. In the book, the secrets of production and communication, brand identity, a playlist of Nutella quotes by its fans and an illustrated chronology of the history of the product. The volume is completed by a color insert of photographic images that trace the history of Nutella., The story behind everyone's favorite snack--Nutella. Nutella has its roots in a simple hazelnut and chocolate paste sold as Pasta Gianduja by Pietro Ferrero at his bakery in Alba, the center of Italy's hazelnut-producing region in the Piedmont. While originally sold as a solid block, Ferrero started offering a creamy version called Supercrema in 1951. In 1964, Ferrero's son Michele reformulated Supercrema and launched it throughout Europe as Nutella--a name easy to understand and remember in the greatest number of languages. Nutella was an instant hit and is one of the first Italian products to have spread across the world.On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyzes the key moments of the industry's strategies--innovation, internationalization, a good relationship with the consumers--which have made Nutella a legend to this day. This is a lesson that excellence lasts.
LC Classification Number
TP439.5.H39

Item description from the seller

About this seller

AlibrisBooks

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Alibris is the premier online marketplace for independent sellers of new & used books, as well as rare & collectible titles. We connect people who love books to thousands of independent sellers around ...
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  • m***m (2282)- Feedback left by buyer.
    Past month
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    I’m thrilled with my recent purchase . The website was user-friendly, and the product descriptions were accurate. Customer service was prompt and helpful, answering all my questions. My order arrived quickly, well-packaged, and the product exceeded my expectations in quality. I’m impressed with the attention to detail and the overall experience. I’ll definitely shop here again and highly recommend from this seller to others. Thank you for a fantastic experience!
  • a***n (43)- Feedback left by buyer.
    Past 6 months
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    Mistakenly ordered a paperback that I thought was a hardcover, not sellers fault; it was described properly on the listing. Seller still processed a refund the day I went to return the item and let me keep the item anyway. A+++ service. Book arrived quickly in great condition and for a great price. Thank you so much! Amazing seller!
  • n***c (94)- Feedback left by buyer.
    Past month
    Verified purchase
    seller was communicative about my shipment, media mail took a while and tracking wasn't updated frequently, but seller communicated to me very quickly on status. the item came new and wrapped as described, though the packaging in it was packed wasn't sturdy and falling apart when it got to me.