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Word of Mouth Marketing: How Smart Companies Get People Talking by Sernovitz
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- Buy It NowWord of Mouth Marketing: How Smart Companies Get People Talking by Sernovitz
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Located in: Sparks, Nevada, United States
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Estimated between Thu, May 30 and Mon, Jun 3 to 43230
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- 98.5% positive feedback
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eBay item number:364301323630
Item specifics
- Condition
- Publication Date
- 2009-02-01
- Pages
- 206
- ISBN
- 9781427798619
- Publication Year
- 2009
- Format
- Trade Paperback
- Language
- English
- Book Title
- Word of Mouth Marketing : How Smart Companies Get People Talking
- Features
- Revised
- Item Length
- 9in
- Publisher
- Kaplan Publishing
- Genre
- Business & Economics
- Topic
- Marketing / General, Advertising & Promotion
- Item Width
- 6in
- Number of Pages
- 206 Pages
About this product
Product Information
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential ......
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
1427798613
ISBN-13
9781427798619
eBay Product ID (ePID)
70905401
Product Key Features
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Format
Trade Paperback
Language
English
Features
Revised
Topic
Marketing / General, Advertising & Promotion
Publication Year
2009
Genre
Business & Economics
Number of Pages
206 Pages
Dimensions
Item Length
9in
Item Width
6in
Additional Product Features
Lc Classification Number
Hf5827.95.S47 2009
Edition Description
Revised Edition
Reviews
"Noni Carter is an important new voice in black literature. Get on board now because we'll be hearing from her for a long, long time."-- Reginald Hudlin, producer/director ofHouse PartyandBoomerangand author ofThe Black PantherSeries, "Few young novelists have the gift, range, and courage to tackle the sin of Slavery. Noni Carter does just that. And she does it well. ReadGood Fortuneand know that she has that rare quality of a natural storyteller--simple, poetic, and intensely emotional. This is extraordinary writing, rich in history, full of triumph." -- Kwame Alexander, author ofCrush: Love Poems, and founder of Book-in-a-Day, Inc., "A quick, practical, and extremely useful guide to word of mouth marketing."- Emanuel Rosen, author ofThe Anatomy of Buzz "As I read throughWord of Mouth MarketingI felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time."- Jonah Bloom, Executive Editor,Advertising Age "It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life."- Bob Garfield, Co-host, NPR'sOn The Media* "No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz."- Peter Fader, Professor, Wharton School "A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company."- Ed Keller and Jon Berry, authors ofThe Influentials "It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."- Brad Santeler, Director, Kimberly-Clark "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."-Geoff Ramsey, eMarketer, "Noni Carter is an old wise soul in the body of a beautiful young woman. She has listened to the elders and the ancestors and brought us a story from the past that gives hope to our present and future. " -- Bertice Berry, author ofRedemption SongandThe Ties That Bind, ""A quick, practical, and extremely useful guide to word of mouth marketing.""-Emanuel Rosen, author of The Anatomy of Buzz""As I read throughWord of Mouth MarketingI felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.""-Jonah Bloom, Executive Editor, Advertising Age""It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.""-Bob Garfield, Co-host, NPR's On The Media""No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.""-Peter Fader, Professor, Wharton School""A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.""-Ed Keller and Jon Berry, authors of The Influentials""It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.""-Brad Santeler, Director, Kimberly-Clark""Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.""-Geoff Ramsey, eMarketer, ""A quick, practical, and extremely useful guide to word of mouth marketing."" Emanuel Rosen, author of The Anatomy of Buzz ""As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time."" Jonah Bloom, Executive Editor, Advertising Age ""It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life."" Bob Garfield, Co-host, NPR's On The Media ""No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz."" Peter Fader, Professor, Wharton School ""A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company."" Ed Keller and Jon Berry, authors of The Influentials ""It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."" Brad Santeler, Director, Kimberly-Clark ""Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."" Geoff Ramsey, eMarketer, "Noni Carter was only a child when she first conceived of this story of a young girl's journey from freedom to slavery and back to ultimate freedom--but her debut novel is written with wisdom and heart far beyond her years. Well researched and delightfully well-written,Good Fortuneis an empowering testament to history that will move readers both young and old." -- Tananarive Due, American Book Award-winning author ofThe Black RoseandJoplin's Ghost
Copyright Date
2009
Target Audience
Trade
Afterword by
Kawasaki, Guy
Lccn
2008-050920
Dewey Decimal
659.13/3
Dewey Edition
22
Illustrated
Yes
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Seller assumes all responsibility for this listing.
eBay item number:364301323630
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Standard Shipping | Estimated between Thu, May 30 and Mon, Jun 3 to 43230 |
| US $5.50 (approx C $7.53) | United States | Expedited Shipping | Estimated between Thu, May 30 and Tue, Jun 4 to 43230 |
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All around had the best experience you could hope for with purchasing online. Seller was informative of the shipping process from start to finish. Product arrived matching the specifications I requested but also matched the photographs and item description. Lastly shipped and arrived fast and packaged perfectly for safety. Highly suggest this sellers shop, AAA+++.