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Brands on a Mission : How to Achieve Social Impact and Business Growth Throug...
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Located in: Jessup, Maryland, United States
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- 96.8% positive feedback
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eBay item number:364391482982
Item specifics
- Condition
- ISBN
- 9780367428334
- Publication Year
- 2020
- Format
- Hardcover
- Language
- English
- Book Title
- Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose
- Item Height
- 0.8in
- Item Length
- 9.4in
- Publisher
- Taylor & Francis Group
- Genre
- Business & Economics
- Topic
- Business Ethics, Economics / General, Workplace Culture, Development / Sustainable Development
- Item Width
- 6.7in
- Number of Pages
- 210 Pages
About this product
Product Information
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy - and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
0367428334
ISBN-13
9780367428334
eBay Product ID (ePID)
9038296155
Product Key Features
Book Title
Brands on a Mission : How to Achieve Social Impact and Business Growth Through Purpose
Format
Hardcover
Language
English
Topic
Business Ethics, Economics / General, Workplace Culture, Development / Sustainable Development
Publication Year
2020
Genre
Business & Economics
Number of Pages
210 Pages
Dimensions
Item Length
9.4in
Item Height
0.8in
Item Width
6.7in
Additional Product Features
Lc Classification Number
Hd69.B7s53 2020
Table of Content
Why Brands Need a Social Mission Dove and the Impact of Body Image Driving Mass Behavioural Change Durex: How a global condom brand helps reduce HIV infections Collaborating with Outside Partners: How do strange bedfellows get along? How Lifebuoy Secured a Seat at the Table of Lifesavers Brand Advocacy: Can brands drive social movements? How Discovery Limited Promotes Health through its Vitality Brand Carling Black Label #NoExcuse: An alcohol brand counters violence against women What do Numbers Really Mean: The challenge of measurement and accountability for brands on a mission How LIXIL is Changing the Narrative on Sanitation Winning Support within the Corporation How Processed Food Brands can gain a Social Purpose: The public health challenge of this century and the biggest opportunity for brands Concluding Thoughts
Copyright Date
2020
Target Audience
Trade
Lccn
2020-002104
Dewey Decimal
658.827
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364391482982
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| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Free shipping | Free | United States | Economy Shipping | Estimated between Tue, Jun 4 and Fri, Jun 14 to 43230 |
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