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Strategic Design by Giulia Calabretta, Gerda Gemser, Ingo Karpen

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Located in: Oxford, Oxfordshire, United Kingdom
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Last updated on Jun 13, 2024 06:17:22 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Strategic Design
ISBN
9789063694456
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
Item Height
244mm
Author
Giulia Calabretta, Gerda Gemser
Publisher
Bis Publishers B.V.
Item Width
193mm
Subject
Business
Item Weight
650g
Number of Pages
228 Pages

About this product

Product Information

Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this strategic role, design professionals need to master a set of strategic practices - i.e., routinized strategic actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. In this book we provide an overview of these practices, of tools supporting these practices, and of case examples in which companies and designers have effectively used these practices. This book will help design professionals to become familiar with effective practices and tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools. The cases in this book will refer to companies of different size and age, operating locally or globally, and offering products and/ or services. It will be aimed at design professionals who are or want to be involved in innovation on a strategic level (e.g, co-development of design briefs, innovation portfolio management, growth strategy, business model innovation). These design professionals might be working for design/innovation consultancies or as design/innovation managers within a company.

Product Identifiers

Publisher
Bis Publishers B.V.
ISBN-13
9789063694456
eBay Product ID (ePID)
224634877

Product Key Features

Author
Giulia Calabretta, Gerda Gemser
Publication Name
Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
Format
Paperback
Language
English
Subject
Business
Publication Year
2016
Type
Textbook
Number of Pages
228 Pages

Dimensions

Item Height
244mm
Item Width
193mm
Item Weight
650g

Additional Product Features

Title_Author
Gerda Gemser, Giulia Calabretta
Country/Region of Manufacture
Netherlands

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 108277024
Blackwell's

Blackwell's

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Average for the last 12 months

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Communication
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Seller feedback (197,518)

7***o (230)- Feedback left by buyer.
Past 6 months
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Brand new text, as described. Thus price appropriate. Text securely packed for prompt posting and along with delivery both were swift. Seller highly recommended.
b***_ (979)- Feedback left by buyer.
Past 6 months
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No Communication Required. Slow 11 Day UK Item Item Arriving After Estimated Delivery Date. New Item in Fine Condition as Described. A Good Buy at a Price Not Unexpected. Shipment Should have been Quicker but Generally Satisfied.
o***_ (484)- Feedback left by buyer.
Past year
Verified purchase
Amazing seller and extremely kind & helpful. Thank-you so much!! Super fast delivery and the packaging was absolutely great and the book arrived in perfect condition and is just as described. I’m super pleased!! 📚💕🥰 Excellent communication and a real pleasure to buy from. You have some lovely items and I hope to buy from you again really soon!! Thanks so much.🙏☺️

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