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Strategic Market Management, Paperback by Aaker, David A.; Moorman, Christine...
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eBay item number:364567508903
Item specifics
- Condition
- Book Title
- Strategic Market Management
- ISBN
- 9781119802860
- Subject Area
- Business & Economics
- Publication Name
- Strategic Market Management
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Subject
- Marketing / General
- Publication Year
- 2023
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 24.9 Oz
- Item Width
- 7.3 in
- Number of Pages
- 480 Pages
About this product
Product Information
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management , David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New "digital marketing strategy" topics--including the metaverse, algorithmic bias, augmented reality, influencers, and gamification--are integrated throughout the book. Strategic Market Management , Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119802865
ISBN-13
9781119802860
eBay Product ID (ePID)
8057259789
Product Key Features
Number of Pages
480 Pages
Language
English
Publication Name
Strategic Market Management
Publication Year
2023
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
24.9 Oz
Item Length
9.1 in
Item Width
7.3 in
Additional Product Features
Edition Number
12
Intended Audience
College Audience
LCCN
2023-027943
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Lc Classification Number
Hf5415.13.A354 2024
Table of Content
Chapter 1 Strategic Market Management--An Introduction and Overview Chapter 2 Environmental Analysis Chapter 3 Customer Analysis Chapter 4 Competitor Analysis Chapter 5 From Strategic Market Analysis to Marketing Strategy Chapter 6 Creating Advantage: Customer Value Leadership Chapter 7 Building and Managing Customer Relationships Chapter 8 Creating Valuable Customers Chapter 9 Creating Strong Brands Chapter 10 Strategic Brand Management Chapter 11 The Growth Imperative Chapter 12 Full-Spectrum Innovation Chapter 13 Evaluating Growth Options Chapter 14 Managing Global Strategies Chapter 15 Managing the Business and Brand Portfolio Chapter 16 Harnessing the Organization Chapter 17 How Marketing Activities Create Value for Companies
Copyright Date
2024
Item description from the seller
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eBay item number:364567508903
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