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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Busines
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- Buy It NowThe Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Busines
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eBay item number:364675090153
Item specifics
- Condition
- ISBN-13
- 9781400213634
- Book Title
- The Customer of the Future
- ISBN
- 9781400213634
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
- Item Height
- 236mm
- Publisher
- HarperCollins Focus
- Item Width
- 157mm
- Subject
- Marketing, Business
- Item Weight
- 367g
- Number of Pages
- 224 Pages
About this product
Product Information
Tomorrow's customers need to be targeted today! With emerging technology transforming customer expectations, it's more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They'll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Craft a leadership development and culture plan to create lasting change at your organization.
Product Identifiers
Publisher
HarperCollins Focus
ISBN-13
9781400213634
eBay Product ID (ePID)
16046628406
Product Key Features
Publication Name
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2019
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
236mm
Item Width
157mm
Item Weight
367g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 324767388
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eBay item number:364675090153
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Excellent service. Book arrived well before estimated arrival date. In excellent condition, new as stated, and at a very good price. Tracking information was accurate and very helpful. First class experience. Many thanks.
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