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The 22 Immutable Laws Of Branding by Laura Ries (English) Paperback Book
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- Buy It NowThe 22 Immutable Laws Of Branding by Laura Ries (English) Paperback Book
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eBay item number:364701330416
Item specifics
- Condition
- ISBN-13
- 9781861976055
- Book Title
- The 22 Immutable Laws Of Branding
- ISBN
- 9781861976055
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The 22 Immutable Laws of Branding
- Item Height
- 192mm
- Publisher
- Profile Books
- Item Width
- 130mm
- Subject
- Marketing, Business
- Item Weight
- 300g
- Number of Pages
- 192 Pages
About this product
Product Information
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction - A brand becomes stronger when you narrow its focus The Law of the Word - A brand should strive to own a word in the mind of the consumer The Law of Fellowship - In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
Product Identifiers
Publisher
Profile Books
ISBN-13
9781861976055
eBay Product ID (ePID)
87274322
Product Key Features
Publication Name
The 22 Immutable Laws of Branding
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2000
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
192mm
Item Width
130mm
Item Weight
300g
Additional Product Features
Topic
Opinion of the People
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 324767388
Seller assumes all responsibility for this listing.
eBay item number:364701330416
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Excellent service. Book arrived well before estimated arrival date. In excellent condition, new as stated, and at a very good price. Tracking information was accurate and very helpful. First class experience. Many thanks.
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